About this role
The Implementation & Activation Lead (SEM) position at WPP Media in Sydney, Australia, is a senior leadership role responsible for directing performance-led strategy and execution for the Suncorp portfolio within Open Era. This opportunity suits an experienced performance media professional who can seamlessly connect technical search campaigns with overarching business growth and team development.
Role Overview
Operating as the senior performance leader for Suncorp within Open Era, this position reports directly to the Head of I&A. The role is accountable for guiding performance-level implementation planning, activation, optimisation, and measurement across multiple iconic insurance brands. The professional in this role ensures that every performance investment connects directly to measurable commercial outcomes, policy growth, and long-term customer value while collaborating closely with multidisciplinary teams.
Key Responsibilities
Requirements
Skills and Tools
About the Company
WPP Media is the AI-driven media operating unit of WPP, designed to bring together media, data, and partnerships to deliver creative personalisation at scale. Through the pioneering agentic marketing platform WPP Open, the company helps leading brands capture opportunity and achieve transformational growth. Open Era is a bespoke partnership between WPP Media and Suncorp, working with iconic Australian insurance brands including AAMI, GIO, Suncorp, Shannons, Apia, and Vero.
How to Apply
Interested candidates should visit the official WPP Media careers page to review application details and submit their candidacy for this role.
Questions candidates ask
What is the primary focus of the Implementation & Activation Lead (SEM)?
The role focuses on leading performance-led implementation planning, activation, optimisation, and measurement across the Suncorp portfolio within Open Era.
Where is this job located?
The position is based in Sydney, Australia.
Who does this role report to?
The Implementation & Activation Lead reports directly to the Open Era Head of I&A.
What brands will this role support?
The role supports the Suncorp portfolio, which includes household insurance brands such as AAMI, GIO, Suncorp, Shannons, Apia, and Vero.
How should I apply for this position?
Candidates should apply directly on the official WPP Media careers page.