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Head of Digital Marketing & AI-Driven Growth

SocureHub - San FranciscoMarketing
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Salary
$230K – $260K
Job type
Full-time
Work mode
Remote
Experience
Lead · 10+ yrs
Posted
2 Oct 2026
Status
Open · checked 7d ago

About this role

This role suits an experienced digital marketing leader who thrives in ambiguous environments and wants to build an AI-driven growth engine for a major identity verification company in San Francisco. The Head of Digital Marketing and AI-Driven Growth position at Socure drives the vision, strategy, and execution of digital marketing initiatives with artificial intelligence and marketing agents at the core.

Role Overview

Socure is seeking a Head of Digital Marketing & AI-Driven Growth for its San Francisco hub. This position leads the digital marketing team, partners with cross-functional stakeholders, and builds an agentic marketing engine that senses market signals in real time and turns them into high-impact campaigns, content, and conversions.

Key Responsibilities

Own answer engine and organic discovery through AEO and SEO to ensure Socure appears when buyers ask AI assistants about identity verification, fraud prevention, KYC, and onboarding risk.
Run a full-funnel paid media program across Google, LinkedIn, Meta, LLM Ads, and programmatic, while leading early moves into emerging AI ad surfaces.
Build agentic lifecycle marketing programs that read buying signals and respond with the appropriate message, channel, and timing.
Transform socure.com into an adaptive website that customizes experiences by account, industry, persona, and stage.
Design and run the agentic marketing engine system that senses real-time market data to draft content, campaign briefs, social copy, and landing pages.
Build attribution and reporting frameworks that connect AI visibility, paid media, lifecycle, and web engagement directly to pipeline and bookings.
Lead, mentor, and grow a team covering paid marketing, organic search and AEO, lifecycle programs, and digital operations.

Requirements

Ten or more years of experience in digital marketing, including leading teams and owning multi-channel budgets in B2B SaaS, fintech, or complex high-consideration sales environments.
Demonstrated track record of building AEO and GEO programs with measurable examples of influencing AI-assistant visibility.
Deep paid media expertise spanning Google, LinkedIn, and programmatic advertising, along with hands-on experimentation in AI-native ad formats.
Practical experience building agentic or AI-driven lifecycle and personalization programs using modern tech stacks.
Experience launching personalized or adaptive web experiences supported by disciplined testing programs.
Hands-on fluency with AI tooling such as LLMs, agent frameworks, workflow automation, and AEO and enrichment platforms with the ability to build working prototypes.
Strong analytical and attribution skills with experience presenting pipeline impact to executive teams.
Sound judgment regarding brand accuracy, compliance, and data privacy for automated decisions and AI-generated content.

Nice to Have

Experience marketing to banks, fintechs, or other regulated industries.
Familiarity with ecosystem tools such as Salesforce, Marketo, 6sense, Clay, Apollo, AirOps, Ahrefs, or Mixpanel.
A public body of work including writing, public speaking, or open-sourced workflows focused on AEO or agentic marketing.

Skills and Tools

AI Tooling: LLMs, agent frameworks, workflow automation, AEO platforms, enrichment platforms
Paid Media: Google, LinkedIn, Meta, LLM Ads, programmatic advertising
Marketing Stack & Tools: Salesforce, Marketo, 6sense, Clay, Apollo, AirOps, Ahrefs, Mixpanel

Salary and Benefits

Salary range of $230,000 to $260,000
Offers equity
Offers bonus

About the Company

Socure builds the identity trust infrastructure for the digital economy, verifying 100 percent of good identities in real time and stopping fraud before it starts. The organization serves thousands of organizations, including major banks and fintech companies, and operates out of its San Francisco hub.

How to Apply

Apply directly on the official Socure careers page.

Skills and tech stack

LLMsAgent FrameworksSalesforceMarketo6senseClayApolloAirOpsAhrefsMixpanelLLM

Questions candidates ask

Where is the Head of Digital Marketing & AI-Driven Growth role located?

The position is based out of the Socure hub in San Francisco.

What is the salary range for this position?

The salary ranges from $230K to $260K, with additional offerings in equity and bonus.

How many years of experience are required for this role?

Candidates must have 10+ years of experience in digital marketing, including leading teams and owning multi-channel budgets.

What core methodology does the digital marketing team use at Socure?

The team operates using an agentic marketing engine approach, integrating AI and marketing agents at the core of campaign creation, discovery, and lifecycle programs.

Are there any preferred industry backgrounds for applicants?

Experience in B2B SaaS, fintech, or other complex, high-consideration sales environments is ideal, with bonus points for marketing to regulated industries like banks.

Ready to apply?

The application is on the official Socure careers page.

Apply on company site