Head of Developer Product Marketing

Lightning LabsLightning LabsProduct

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Opens the official Lightning Labs careers page

Salary

Not listed

Job type

Full-time

Work mode

Remote

Posted

15 Apr 2026

Status

Open · checked 7d ago

About this role

Lightning Labs is seeking a remote Head of Developer Product Marketing to lead marketing strategies that drive developer adoption of advanced bitcoin and Lightning Network tools. This full-time position is ideal for an experienced marketing professional with a strong technical background who wants to help bring financial freedom to a global audience.

Role Overview

The Head of Developer Product Marketing manages the full arc of product positioning, narrative development, and go-to-market execution for Lightning Labs. Serving as editor-in-chief, this individual ensures that all external communications are technically precise and engaging for a developer audience. Working closely with product, engineering, content, and business development teams, the role translates complex technical concepts into compelling stories and scalable growth programs.

Key Responsibilities

Own and direct the marketing strategy across product launches, developer campaigns, content initiatives, and community engagement.

Establish product positioning and messaging for tools like LND, Taproot Assets, L402, and Terminal.

Act as editor-in-chief to maintain editorial quality and consistency across all external communication channels.

Build content frameworks, templates, and repeatable processes to help the content team produce high-quality output consistently.

Partner with the business development group to support developer funnel growth from initial awareness through onboarding and adoption.

Design and manage AI-assisted content systems, utilizing automation and tooling to scale marketing operations without sacrificing creative judgment.

Define and track measurable key performance indicators to optimize marketing activities.

Requirements

Minimum of 5 years of experience in product marketing or developer marketing within a technical platform, API-first organization, or developer tools company.

Strong technical fluency with the ability to understand and clearly explain complex technical ideas to developers.

Exceptional writing and editing capabilities with strict standards for technical accuracy and clarity.

Systems-thinking mindset with strong process design skills to build repeatable frameworks.

Demonstrated comfort utilizing AI-native workflows, tools, and agents to accelerate content creation and marketing operations.

Self-directed work ethic with the ability to navigate ambiguity, define scope, and execute independently.

Strong capability to coordinate campaigns and content across multiple internal stakeholders.

Passionate about bitcoin, the Lightning Network, and the company mission.

Nice to Have

Experience marketing to developers in open source, bitcoin, fintech, AI, or payments sectors.

Familiarity with the Lightning Network, bitcoin protocol development, or related ecosystems.

Background in building or scaling the developer marketing function at an early-stage or high-growth company.

Deep familiarity with technical communities on platforms like GitHub, Twitter/X, and Discord.

Experience designing brand voice frameworks, style guides, and content systems.

Established social media presence or a proven ability to create engaging technical content.

Skills and Tools

Developer Marketing and Product Marketing

Go-to-Market Strategy and Positioning

Content Editorial Management

AI-Driven Content Workflows and Automation

Developer Community Engagement

How to Apply

Interested candidates should visit the official Lightning Labs careers page to submit an application and learn more about open opportunities.

Questions candidates ask

Is this a remote position?

Yes, this role is remote, with US time zones strongly preferred and a preference for candidates based in the SF Bay Area.

What experience level is required?

Candidates must have 5+ years of experience in product marketing or developer marketing, ideally at a technical platform, API-first company, or developer tools company.

What products will this role market?

The role involves marketing products such as LND, Taproot Assets for stablecoins, L402 for agentic payments, Terminal, and various developer tooling.

What is the primary focus of the editor-in-chief responsibilities?

The role requires owning editorial quality and consistency for external content, shaping narratives around payments and AI-native commerce, and translating technical protocol concepts into accessible narratives.

How does the role utilize AI?

The position involves designing and managing AI-assisted content systems, using AI tools and agents to draft, edit, prototype, and ship content at high velocity while retaining human creative judgment.

Ready to apply?

The application is on the official Lightning Labs careers page.

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