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Head of Demand Engine

NotionSan Francisco, CaliforniaMarketing
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Salary
$245K - $275K USD
Job type
Full-time
Work mode
Remote
Posted
28 Jul 2026
Status
Open · checked 7d ago

About this role

The Head of Demand Engine role at Notion in San Francisco is a senior leadership position responsible for building scaled pipeline programs across global markets. This opportunity suits an experienced marketing leader who combines creative vision with analytical rigor to modernize B2B demand generation in the AI workspace industry.

Role Overview

Notion is seeking a Head of Demand Engine to transform product stories, customer proof, and market opportunities into a scalable pipeline. This senior leadership position carries both AMER and global scope, involving the creation of standardized planning, execution, testing, and measurement for demand programs. The professional in this role will lead a growing team covering demand programs and digital demand, while collaborating closely with Product Marketing, Performance Marketing, Field Marketing, Sales, and executive leadership. This position is based in San Francisco, California, with required in-office collaboration on Mondays, Tuesdays, and Thursdays.

Key Responsibilities

Own the overarching demand programs strategy, calendar, and operating rhythm across priority audiences, segments, and offers.
Convert strong product stories, content, and customer proof into integrated, scalable programs spanning multiple channels and regions.
Establish a high-velocity testing practice to evaluate creative and execution standards, quickly identifying and scaling successful strategies.
Act as the global point person for paid digital demand strategy, defining audiences, offers, and goals while partnering on execution with Performance Marketing.
Direct digital demand efforts across webinars, email, web, review sites, nurturing campaigns, and emerging formats.
Collaborate with Marketing Ops and RevOps to establish trusted global methodologies for marketing ROI, attribution, forecasting, MQA/MQL criteria, and campaign reporting.
Partner directly with Enterprise Product Marketing and Field Marketing to ensure coordinated campaign execution.
Build internal capabilities for account-based marketing and partner marketing motions.
Serve as a trusted advisor to Sales and executive leadership by making performance metrics clear and advocating for high-impact initiatives.
Hire, mentor, and lead a high-performing team across demand programs and digital demand.

Requirements

Demonstrated track record of building and scaling B2B demand programs that successfully generate qualified pipeline.
Strong judgment and taste with the ability to point to successful campaigns driven by sharp audience targeting, offers, creative, and execution.
Extensive digital demand experience encompassing paid strategy, email, web, webinars, nurture tracks, and integrated campaigns.
A testing mindset focused on turning operational learnings into repeatable programs, systems, and investment choices.
Comfort handling data and collaborating with Marketing Ops and RevOps regarding attribution, reporting, forecasting, and ROI.
Executive presence capable of building trust with Sales and company leaders, holding a clear viewpoint, and making difficult decisions.
Experience leading and developing strong teams within a fast-moving operational environment.
Experience or genuine curiosity operating across multiple regions.
Comfort operating in environments characterized by ambiguity.

Nice to Have

Experience building account-based marketing programs.
Experience with partner or ecosystem marketing.
Experience working across both product-led and sales-assisted growth motions.

Skills and Tools

Paid digital demand strategy
Marketing attribution, forecasting, and ROI analysis
MQA and MQL methodology
Account-based marketing principles
Digital campaign execution across email, web, and webinars

Salary and Benefits

The estimated base salary range for this role based in San Francisco is $245,000 to $275,000 per year. Actual compensation is determined by multiple factors including location, role scope, complexity, and candidate experience. Additionally, Notion provides highly competitive cash compensation, equity, and benefits.

About the Company

Notion builds the collaborative AI workspace where teams and agents think together, placing knowledge, projects, meetings, and AI tools side by side. Millions of individuals, small teams, and large enterprises rely on the platform to make work faster, clearer, and less fragmented. Employees at Notion are customer zero in bringing the future of work to life, valuing craft, human collaboration, and building systems that give customers more time for their life's work.

How to Apply

To apply for this position, please submit your application directly on the official Notion careers page.

Questions candidates ask

What is the location of the Head of Demand Engine role?

This role can be based in San Francisco, California or New York City, with required in-office work on Mondays, Tuesdays, and Thursdays.

What is the salary range for this position?

The estimated base salary range for candidates based in San Francisco or New York City is $245,000 to $275,000 per year, accompanied by equity and benefits.

What departments will the Head of Demand Engine work with closely?

The role partners closely with Product Marketing, Performance Marketing, Field Marketing and Events, Marketing Ops, RevOps, Sales, and executive leadership.

What are the nice-to-have qualifications for this job?

Preferred qualifications include experience building account-based marketing programs, partner or ecosystem marketing experience, and experience working across product-led and sales-assisted growth motions.

How can I apply for the Head of Demand Engine position at Notion?

You can apply by visiting the official Notion careers page and submitting your application.

Ready to apply?

The application is on the official Notion careers page.

Apply on company site