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Growth Marketing Lead

AnthropicSan Francisco, CA | New York City, NY | Seattle, WAMarketing & Brand
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Salary
$320K — $400K USD
Job type
Full-time
Experience
Senior · 10+ yrs
Posted
7 Oct 2026
Status
Open · checked 7d ago

About this role

Based in San Francisco, CA, New York City, NY, or Seattle, WA, the Growth Marketing Lead at Anthropic directs global performance marketing and demand generation initiatives. This position suits an experienced marketing professional with a background in self-serve and product-led technology companies who wants to scale user acquisition for Claude.

Role Overview

The Growth Marketing Lead directs performance marketing, lifecycle strategies, and SEO within the unified Growth team. The professional defines channel strategies across self-serve and sales-assisted user journeys, builds targeted segment programs, and measures impact from initial demand creation through long-term customer growth.

Key Responsibilities

Manage global performance channel strategy across forecasting, planning, audience targeting, and budget allocation
Execute full-lifecycle growth campaigns spanning acquisition, activation, and retention from initial hypothesis to scaled launch
Develop dedicated campaigns and programs tailored for consumers, developers, and businesses
Drive product-led B2B demand generation for Team, Enterprise, and API offerings while collaborating with enterprise marketing and sales teams
Partner with data science specialists to analyze incrementality, holdouts, attribution, lifetime value, and payback metrics
Coordinate with product and engineering units on top-of-funnel experiments, tracking infrastructure, and marketing stacks
Align with brand, content, and product marketing teams to accelerate creative output and expand core strategies into international markets

Requirements

Bring 10+ years of professional background in growth or performance marketing at high-growth technology organizations featuring self-serve or product-led models
Possess direct experience leading a growth marketing function, handling team oversight, budgets, and multi-channel KPIs
Demonstrate proficiency in driving both self-serve B2B demand generation and consumer growth
Communicate clearly in writing to summarize marketing performance for senior leadership and non-marketers
Maintain a technical background or demonstrate the ability to collaborate effectively with engineering teams

Nice to Have

Background in marketing to developers or technical audiences, or working directly with AI products
Practical exposure combining SEO, lifecycle, and performance marketing disciplines
Experience managing dual B2C and B2B marketing funnels
Background in consumer subscription operations or previous entrepreneurial venture experience

Skills and Tools

SEO
Lifecycle marketing
Performance marketing channels
Data science attribution and incrementality metrics
Marketing technology stacks

Salary and Benefits

Annual compensation range of $320,000 to $400,000 USD
Competitive compensation and benefits package
Optional equity donation matching
Generous vacation policies and parental leave
Flexible working hours and collaborative office environments

About the Company

Anthropic operates as a public benefit corporation focused on building reliable, interpretable, and steerable AI systems that remain safe and beneficial for society. The organization brings together researchers, engineers, policy experts, and business leaders to pursue large-scale research initiatives and collaborative scientific work.

How to Apply

Interested applicants should visit the official company careers page to submit an application.

Skills and tech stack

SEOAPI

Questions candidates ask

What locations are available for this position?

The role can be performed from San Francisco, CA, New York City, NY, or Seattle, WA, under a location-based hybrid policy requiring staff to be in the office at least 25% of the time.

What is the annual salary range for the Growth Marketing Lead?

The annual compensation ranges from $320,000 to $400,000 USD.

How many years of experience are required?

Candidates must have 10+ years of experience in growth or performance marketing at high-growth technology companies.

Does Anthropic offer visa sponsorship for this role?

Yes, visa sponsorship is provided, and the company retains an immigration lawyer to assist successful candidates.

What educational background is required?

A Bachelor's degree or an equivalent combination of education, training, and experience in a relevant field of study is required.

Ready to apply?

The application is on the official Anthropic careers page.

Apply on company site