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Growth Marketing Generalist

WorkOSSan FranciscoMarketing
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Salary
$135K - $185K USD
Job type
Full-time
Work mode
Remote
Posted
28 Sept 2026
Status
Open · checked 7d ago

About this role

WorkOS is currently hiring a full-time Growth Marketing Generalist based in San Francisco or available for remote work. This hands-on execution role is ideal for marketing professionals who thrive in a fast-paced environment and want to build a broad range of experience across various growth initiatives.

Role Overview

The Growth Marketing Generalist at WorkOS sits at the center of a bottom-up, developer-focused go-to-market motion. This position manages the campaigns, events, and demand generation programs that introduce WorkOS to technical buyers. Working directly with the Growth lead and collaborating closely with sales, design, and product teams, this role handles everything from campaign briefs to live execution. It suits individuals who enjoy variety, maintain high attention to detail, and want to help scale infrastructure tools used by leading software companies.

Key Responsibilities

Support the logistics and execution of developer events, conferences, and dinners, managing venues, vendor coordination, registration flows, on-site support, and post-event follow-up.
Oversee timelines for creative assets and copy across growth initiatives like newsletter sponsorships, keeping design and campaign schedules on track.
Draft clear, on-brand email copy, social media posts, event invitations, and materials tailored for a technical audience.
Track performance metrics across programs to report on successful strategies and identify areas for adjustment.
Maintain a clean tracking foundation utilizing UTMs and campaign tags to measure performance accurately.
Partner with the sales team on event follow-up and pipeline handoffs, while working alongside design and product groups on messaging and assets.
Develop a deep understanding of WorkOS products, the developer audience, and the AI-native customer base.

Requirements

Possess two to four years of experience in a marketing role at a B2B software or technology company, with preference for those selling to technical audiences.
Demonstrate executional strength with a proven track record of reliably shipping end-to-end marketing work on schedule and with correct details.
Exhibit strong project management skills to handle multiple programs simultaneously and follow through independently.
Write clearly and adapt to a brand voice designed for smart, skeptical, and technical readers.
Bring hands-on experience in supporting or running events ranging from small dinners to large conferences.
Show comfort working within a modern marketing stack, including email tooling, marketing automation, CMS platforms, and analytics.
Possess sufficient technical context to comprehend developer tools and buyer motivations.
Act as a self-starter with prior startup experience, ideally within high-growth product-led growth organizations.
Utilize AI-native tools with hands-on experience building with LLMs, agents, and automation inside personal marketing workflows.

Nice to Have

Previous experience marketing API products, infrastructure, or developer tools.

Skills and Tools

Campaign management and project tracking
Event planning and field marketing execution
Copywriting and content drafting for technical audiences
Analytics, tracking, UTM setup, and reporting
Marketing automation, CMS, and email tooling
AI-native tools, LLMs, and automation workflows

Salary and Benefits

Annual salary range between $135,000 and $185,000 in USD
Comprehensive healthcare coverage including medical, dental, and vision for employees and their families
401(k) matching and competitive equity
FSA, short-term and long-term disability, voluntary life insurance, and Carrot fertility benefits
Twenty days of paid vacation, ten holidays, and unlimited sick leave
Twelve weeks of fully paid parental leave
Monthly fitness stipend for gym memberships, yoga, or race registrations
Monthly wellness stipend for therapy, meditation, or massages
Commuter benefits for hybrid employees located in San Francisco and New York City
Fully remote working arrangements and unlimited token usage

About the Company

WorkOS builds modern developer tools and APIs designed to help companies become enterprise ready. The platform powers core infrastructure like authentication, identity, and authorization, allowing developers to securely scale products for large organizations. Backed by a Series C funding round, WorkOS powers enterprise features for prominent AI companies and modern software providers at the frontier of human and agent identity management.

How to Apply

Interested candidates should visit the official WorkOS careers page to submit an application directly to the recruiting team.

Questions candidates ask

What is the salary range for the Growth Marketing Generalist role?

The salary range for this position is between $135,000 and $185,000 per year in USD.

Is this position remote or location-dependent?

This position offers fully remote working arrangements, though the company is headquartered in San Francisco.

How many years of experience are required for this job?

Candidates must have two to four years of experience in a marketing role at a B2B software or technology company.

What benefits are included for US employees?

US benefits include medical, dental, and vision coverage, 401(k) matching, competitive equity, parental leave, wellness and fitness stipends, flexible paid time off, and commuter benefits.

What kind of companies use WorkOS?

WorkOS powers enterprise features for hundreds of modern software and fast-growing AI companies, including OpenAI, Cursor, Perplexity, Sierra, and Plaid.

Ready to apply?

The application is on the official WorkOS careers page.

Apply on company site