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Field Marketing Manager, APAC

AnthropicSingaporeMarketing & Brand
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Salary
Not listed
Job type
Full-time
Posted
19 Aug 2026
Status
Open · checked 7d ago

About this role

The Field Marketing Manager, APAC position at Anthropic in Singapore is a founding regional leadership role suited for a strategic, hands-on professional ready to build the function from the ground up. This opportunity is ideal for an experienced B2B enterprise marketer who thrives in a fast-paced environment and can balance high-level strategy with execution.

Role Overview

Anthropic is seeking its founding APAC Field Marketing Leader to autonomously own the regional function end to end in Singapore. This individual will establish the regional strategy, build the operational framework, carry the pipeline number, and represent marketing to both regional sales leadership and global marketing leadership. Initially operating as a hands-on team of one, the successful candidate will sequence market investments, leverage partner and agency ecosystems, and eventually build and lead a regional team.

Key Responsibilities

Build and lead the APAC field marketing function, establishing scalable frameworks, processes, and a regional team plan from scratch.
Drive field marketing initiatives for enterprise clients while creating scaled programs tailored for startups across diverse international markets.
Create and execute programs such as executive roundtables, customer events, industry conferences, partner activations, and account-based marketing (ABM).
Partner closely with APAC sales leadership to align programs with territory and account-specific pipeline and revenue goals.
Establish robust measurement frameworks, including lead scoring, attribution models, and ROI reporting to demonstrate marketing impact.
Evaluate and select premium third-party events, building high-impact activation strategies around them.
Collaborate with Global Field Marketing and central marketing teams to ensure regional programs align with company-wide strategy.
Coordinate with APAC Solutions Marketing and Product Marketing for consistent messaging and positioning.
Manage regional resources, vendor relationships, industry organization connections, and the regional field marketing budget with financial discipline.
Drive continuous improvement through post-program analysis, stakeholder feedback, and data-driven optimization.

Requirements

14+ years of B2B enterprise marketing experience with blended expertise in field marketing, ABM, and demand generation within APAC markets.
Deep understanding of enterprise sales cycles, buying processes, and software company experience.
Demonstrated track record of building and scaling field marketing and demand generation programs from the ground up.
Strong analytical skills with a data-driven approach to program optimization and attribution.
Proven contribution to significant revenue goals through integrated marketing initiatives.
International marketing experience with an understanding of regional market dynamics across Asia Pacific.
Proven self-starter capable of running sophisticated programs with small teams in fast-paced startup environments.
Strong project management skills across complex, multi-country programs simultaneously.
Exceptional budgeting and financial management capabilities.
Cultural awareness and the ability to adapt strategies for diverse APAC markets.
Excellent cross-functional collaboration skills, particularly with sales teams and executive stakeholders.
Comfort with ambiguity and a strong bias for thoughtful action.
Existing right to work in Singapore is required for this role.
Minimum education of a Bachelor’s degree or an equivalent combination of education, training, and experience in a relevant field.

Nice to Have

Experience marketing AI/ML or complex technical products to enterprise customers.
Experience building and leading demand generation teams in APAC.
Knowledge of account-based marketing strategies and execution.
Background at high-growth technology companies such as Okta, Splunk, Snowflake, or Workday.
Previous experience as a first field marketing hire in a new region.
Fluency in multiple Asia Pacific languages.
Understanding of regulatory and compliance requirements for marketing activities.
Experience evaluating and activating at premium third-party events strategically.

Skills and Tools

Field Marketing
Account-Based Marketing (ABM)
Demand Generation
Pipeline and Revenue Management
Enterprise Software Marketing
Budgeting and Financial Management
Data Attribution and Analytics
Snowflake

About the Company

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems that are safe and beneficial for users and society. The organization is a rapidly growing group of committed researchers, engineers, policy experts, and business leaders working together as a single cohesive team on large-scale AI research. Anthropic is a public benefit corporation headquartered in San Francisco with a hybrid work policy.

How to Apply

To apply for this position, please visit the official Anthropic careers page and submit your application online.

Skills and tech stack

Snowflake

Questions candidates ask

What are the primary responsibilities of the Field Marketing Manager, APAC?

The manager will build and lead the APAC field marketing function from scratch, drive enterprise and startup initiatives, execute events and ABM activations, align with sales leadership on pipeline goals, manage regional budgets, and eventually hire and lead a regional team.

What qualifications are required for this role?

Candidates must have 14+ years of B2B enterprise marketing experience in APAC markets, a deep understanding of enterprise sales cycles, a track record of building marketing programs from the ground up, strong analytical and budgeting skills, and the existing right to work in Singapore.

Is remote work or hybrid work available?

The role is located in Singapore and follows a location-based hybrid policy where staff are expected to be in the office at least 25% of the time, though some roles may require more office presence.

Do I need experience working with partners in the APAC region?

Partner fluency is essential for this region as it serves as the primary distribution mechanism, making experience with co-marketing and demand programs through cloud providers, resellers, and distributors highly valuable.

What is Anthropic's mission?

Anthropic's mission is to create reliable, interpretable, and steerable AI systems that are safe and beneficial for users and society as a whole.

Ready to apply?

The application is on the official Anthropic careers page.

Apply on company site