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Director of Organic Growth - SEO | AEO | CRO (Remote)

RulaRemote - United StatesMarketing
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Salary
$189K - $220,448 USD
Job type
Full-time
Work mode
Remote
Posted
31 Jul 2026
Status
Open · checked 8d ago

About this role

Rula is seeking a remote Director of Organic Growth to lead organic channels and shape patient and provider acquisition strategies across the United States. This full-time leadership position is ideal for an experienced marketing professional passionate about transforming mental healthcare access.

Role Overview

As the Director of Organic Growth, you will steward the primary gateway to the company ecosystem by overseeing organic search, Answer Engine Optimization (AEO), and Conversion Rate Optimization (CRO). Reporting to the Head of Brand & Integrated Marketing and serving as a key member of the Brand Leadership Team, you will define the multi-year roadmap and bottom-line revenue impact. You will navigate the paradigm shift from legacy SEO to AI-mediated discovery, establishing market position across LLMs, AI Overviews, and conversational search environments.

Key Responsibilities

Architect full-funnel organic strategy, driving site architecture innovation, enterprise-grade structured data, and dominant share-of-voice in zero-click environments.
Oversee an always-on CRO framework to systematically refine high-intent conversion pathways and maximize patient acquisition and clinical outcomes.
Partner closely with Engineering, Product, and Design leaders to identify technical investments that improve discoverability, site performance, and conversion.
Orchestrate alignment across PR, Lifecycle, Clinical, and Compliance teams to ensure growth mechanisms are clinically authoritative and fully compliant with HIPAA, WCAG, and healthcare regulations.
Build, mentor, and scale a high-performing organic growth organization alongside an elite agency network.
Hold direct P&L accountability for growth forecasting, capital allocation, and ROI metrics ranging from AI answer-engine market share down to CAC and LTV.

Requirements

10+ years of experience in organic search/SEO, featuring progressively senior ownership of strategy and measurable business outcomes, including hands-on experience before leadership.
5+ years of people leadership experience involving building, developing, and growing a team.
8+ years of deep, experimentation-grounded expertise in technical SEO and AI-native discovery across search engines, AI Overviews, answer engines, and LLM ecosystems (AEO).
Proven proficiency in owning or partnering on CRO programs that drive measurable conversion and revenue growth.
Comfort operating in a rapidly evolving landscape where best practices are still emerging.
Experience leveraging automation, AI, and programmatic approaches to scale content creation while maintaining quality.
Experience building and scaling a GTM strategy around organic channels, backed by data-driven business cases.
Strong technical fluency in site architecture, structured data, and Core Web Vitals to partner effectively with Engineering and Product.
Experience evaluating and selecting SEO, AEO, or CRO tooling and vendors at scale.

Nice to Have

Experience building an AEO measurement approach or strategy from the ground up.
Familiarity with modern web technologies and search infrastructure, including JavaScript rendering, CMS architectures, APIs, schema markup, server-side rendering, edge rendering, and content delivery strategies.
A visible point of view in the SEO/AEO/CRO space through speaking, writing, or industry community involvement.
Category experience in high-consideration or emotionally sensitive purchase categories and/or healthcare and digital health.

Skills and Tools

Search Engine Optimization (SEO)
Answer Engine Optimization (AEO)
Conversion Rate Optimization (CRO)
Technical SEO
JavaScript
LLM ecosystems
Structured data and site architecture
P&L management and forecasting

Salary and Benefits

Annual salary range between $189,000 and $220,448 USD.
100% remote work environment across most U.S. states (excluding Hawaii).
Comprehensive health benefits including medical, dental, vision, life, disability, and FSA/HSA.
401(k) plan access.
Generous time-off policies, including two company-wide shutdown weeks each year for self-care.
Paid parental leave for all parents.
Employee Assistance Program (EAP).
Quarterly department stipends for team-building activities.
New hire home office stipend and a $50 monthly stipend for internet or cell phone expenses.
Wellness at Rula program featuring year-round wellness initiatives and a $50 monthly wellness stipend.

About the Company

Rula is a remote-first company dedicated to making mental healthcare accessible by bridging the gap between quality care and insurance coverage. The organization strives to treat the whole person through evidence-based and compassionate care, aiming to eliminate mental healthcare stigmas and create a positive impact on individuals and the field.

How to Apply

Interested candidates should apply directly on the official Rula careers page.

Skills and tech stack

JavaScriptLLM

Questions candidates ask

Is this position fully remote?

Yes, Rula is a remote-first company, and this role can be performed from most U.S. states, with the exception of Hawaii.

What is the salary range for the Director of Organic Growth?

The annual salary for this position ranges from $189,000 to $220,448 USD.

What level of experience is required for this role?

Candidates must have 10+ years of experience in organic search/SEO with hands-on background before leadership, including 5+ years of people leadership experience and 8+ years of experimentation-grounded expertise in technical SEO and AI-native discovery.

What benefits are provided with this job?

Benefits include comprehensive health coverage (medical, dental, vision, life, disability, FSA/HSA), 401(k) access, paid parental leave, two annual company shutdown weeks, home office and monthly internet stipends, wellness programs, and quarterly department stipends.

How do I apply for the Director of Organic Growth position at Rula?

You can apply directly by visiting the official Rula careers page.

Ready to apply?

The application is on the official Rula careers page.

Apply on company site