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Director of B2B Employer Marketing (Remote)

RulaRemote - United StatesMarketing
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Salary
$189K - $220,448 USD
Job type
Full-time
Work mode
Remote
Posted
2 Jun 2026
Status
Open · checked 9d ago

About this role

Role Overview

The Director of B2B Employer Marketing position at Rula is a remote leadership role based in the United States, designed for experienced marketing professionals passionate about transforming mental healthcare. This role suits a strategic leader ready to shift the activation marketing team toward an intelligence-gathering engine that drives patient starts from commercial referral channels.

Key Responsibilities

Increase marketing-attributable patient starts by building scalable systems and repeatable playbooks.
Define data-driven strategies for marketing touchpoints across commercial referral audiences including health plans, employers, and primary care providers.
Partner with commercial, product, and analytics teams to establish attribution criteria and processes for marketing-driven campaigns.
Lead a testing and experimentation approach utilizing A/B, multi-variant, and incrementality testing.
Identify optimization and automation opportunities using AI agents and tools to reduce manual campaign execution.
Drive the roadmap to templatize the activation campaign approach and open capacity for innovative testing.

Requirements

Ten or more years of professional experience in marketing, growth, product marketing, and/or business operations focusing on user activations.
Direct background in scaling teams by leveraging AI and machine learning-driven automation for attribution and incrementality.
Demonstrated cross-functional influence and executive-level communication skills to align senior stakeholders.
Proven expertise in leading teams through both people managers and individual contributors, including hiring and retaining talent.
Hands-on proficiency in managing marketing technology stacks such as HubSpot, Salesforce, Redshift, and Amplitude, along with data pipelines.

Nice to Have

Three or more years of experience at a high-growth start-up or within a tech-forward healthcare or pharmaceutical organization.
Deep knowledge of the healthcare ecosystem, including operational workflows of primary care providers, health plans, and employers within telehealth or behavioral health.
Expertise in AI-driven marketing operations, implementing AI agents or LLM-powered tools to automate workflows.
Player-coach experience combining deep operational detail with high-level organizational strategy.

Skills and Tools

Marketing and growth strategy
AI and machine learning-driven automation
LLM tools and AI agents
MarTech stack management (HubSpot, Salesforce, Redshift, Amplitude)
Data pipelines and attribution modeling
Cross-functional stakeholder alignment

Salary and Benefits

Annual salary ranging from $189,000 to $220,448 USD.
Fully remote work environment across most U.S. states, excluding Hawaii.
Comprehensive medical, dental, vision, life, and disability health benefits, plus FSA and HSA options.
Access to a 401(k) plan for future savings.
Generous time-off policies, featuring two annual company-wide shutdown weeks.
Paid parental leave for all types of parents.
Employee Assistance Program supporting overall health.
Quarterly department stipends for team building and gatherings.
Participation in community and employee resource groups.
New hire home office stipend and a $50 monthly internet or cell phone stipend.
Wellness at Rula program with year-round initiatives and a $50 monthly wellness stipend.

About the Company

Rula is a remote-first organization dedicated to making mental health care accessible, destigmatized, and integrated into overall well-being through evidence-based and compassionate practices. The company values diversity, equity, and inclusion, striving to create a safe and supportive culture for all employees.

How to Apply

Interested candidates should visit the official Rula careers page to submit an application for this remote position.

Skills and tech stack

LLM

Questions candidates ask

What is the salary range for the Director of B2B Employer Marketing?

The annual salary for this position ranges from $189,000 to $220,448 USD.

Is this job fully remote?

Yes, Rula is a remote-first company, and this role can be performed from most U.S. states, with the exception of Hawaii.

How many years of experience are required for this role?

Candidates must have 10 or more years of related professional experience in marketing, growth, product marketing, or business operations.

What benefits does Rula offer full-time employees?

Benefits include comprehensive health coverage, a 401(k) plan, paid parental leave, home office and wellness stipends, EAP, and generous time-off including two annual company shutdown weeks.

What technical stack proficiency is expected?

Applicants need hands-on proficiency managing a MarTech stack including tools like HubSpot, Salesforce, Redshift, and Amplitude, as well as data pipelines.

Ready to apply?

The application is on the official Rula careers page.

Apply on company site