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Director, Insight, Campaign Evaluation & Measurement

Brunswick GroupWashington, District of Columbia, United StatesInsight
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Salary
$190K - $240K USD
Job type
Full-time
Posted
2 Mar 2026
Status
Open · checked 7d ago

About this role

Role Overview

The Director, Insight, Campaign Evaluation & Measurement at Brunswick Group in Washington, District of Columbia, is a senior leadership position focused on evaluating the effectiveness of integrated communications campaigns. This role suits an experienced insight professional ready to combine primary research, campaign data, and strategic judgment to guide client decision-making.

Key Responsibilities

Lead the evaluation of integrated communications campaigns, establishing clear measurement frameworks that align activity with strategic and reputational goals.
Partner closely with Creative, Digital, and wider Communications colleagues to connect evaluation with messaging, audience targeting, and paid media objectives.
Design and execute primary quantitative or qualitative research to measure awareness, understanding, credibility, and message impact.
Perform media and social media analysis to evaluate engagement and message penetration across traditional news, social platforms, and emerging creator-led formats.
Utilize AI tools and large language models (LLMs) to analyze large-scale data while applying proper governance and quality controls.
Translate complex mixed-method evidence into actionable insights, visual frameworks, and strategic recommendations for senior audiences.
Support new business development by contributing to proposals and mentoring junior team members in analytical rigor and research design.

Requirements

Minimum of 8 years of professional experience in campaign evaluation, communications measurement, insight, or opinion research within an agency or consultancy.
Demonstrated expertise in executing primary and secondary research alongside campaign performance data.
Comprehensive understanding of earned, owned, paid, and shared media landscapes, including digital channels and emerging creator formats.
Proven ability to communicate methodology and AI-assisted analysis clearly to senior, non-technical stakeholders.
Advanced project management skills capable of guiding complex, time-sensitive workstreams.
Advanced proficiency in Microsoft PowerPoint.
Ability to meet the firm policy of working in-person at the office or on-site with clients at least four days each week.

Skills and Tools

Campaign evaluation and measurement frameworks
Primary and secondary research design
AI tools and large language models (LLMs)
Analytics and listening platforms such as Brandwatch, Meltwater, Talkwalker, Quid, Tubular, and Podchaser
Python, R, and Tableau
Microsoft PowerPoint

Salary and Benefits

Annual base compensation ranging from $190,000 to $240,000, determined by experience, skills, and office location.
Eligibility for an annual discretionary bonus based on individual and firm-wide performance.
Comprehensive health coverage including Medical, Dental, Vision, Life, and Disability insurance, plus Health Savings and Flexible Spending Accounts.
Firm-sponsored 401(k) Plan featuring an automatic 3% company contribution of base and bonus plus an additional 1.5% profit share with immediate vesting.
Generous paid time off comprising 25 vacation days, 10 sick leave days, and 11 paid company holidays.
Continuous career training, development opportunities, and employee discounts.

About the Company

Brunswick Group is a global advisory firm established in 1987 that assists companies in navigating high-stakes issues, complex stakeholder relationships, and high-impact outcomes. Operating across 27 offices in 18 countries, the firm functions as a unified entity without individual profit centers to assemble integrated global teams. Brunswick is dedicated to an inclusive culture that attracts, develops, and retains top-tier talent.

How to Apply

To apply for this position, please visit the official Brunswick Group careers page and submit your application materials online.

Skills and tech stack

PythonLLM

Questions candidates ask

What is the salary range for the Director role?

The annual base compensation ranges from $190,000 to $240,000, with the final offer depending on experience, skills, training, office location, certifications, and education.

Where is the position located?

The role is based in Washington, District of Columbia, within an office policy requiring team members to be in-person at least four days each week.

What level of experience is required?

Candidates must have 8 or more years of experience in campaign evaluation, communications measurement, insight, or opinion research, ideally within an agency or consultancy setting.

What benefits are included with employment?

Benefits include medical, dental, vision, life, and disability insurance, a 401(k) plan with automatic company contributions and profit-sharing, 25 vacation days, 10 sick leave days, and 11 paid company holidays.

What technical skills are advantageous for this position?

In addition to AI tools and LLMs, familiarity with analytical tools or programming languages such as Python, R, Tableau, and listening platforms like Brandwatch or Meltwater is an advantage.

Ready to apply?

The application is on the official Brunswick Group careers page.

Apply on company site