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Demand Generation Lead

RunlayerHybrid NYC / Remote (US Timezones)GTM
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Salary
Not listed
Job type
Full-time
Work mode
Remote
Posted
22 Apr 2026
Status
Open · checked 7d ago

About this role

Role Overview

The Demand Generation Lead at Go all in on AI is a full-time position based in Hybrid NYC / Remote (US Timezones) that shapes the company's marketing engine from the ground up. This role suits an experienced growth professional who thrives in a hands-on capacity and wants to define enterprise pipeline strategies for a growing platform.

Key Responsibilities

Build and run paid acquisition across Google, LinkedIn, and other B2B channels, starting from zero and scaling successful experiments.
Own the account-based marketing (ABM) strategy and execution targeting key enterprise accounts.
Manage landing page strategy and production for various campaigns and incoming paid traffic.
Drive email and lifecycle marketing initiatives, including nurture programs, newsletters, and database re-engagement.
Lead SEO and AEO initiatives as AI search emerges as a primary lead source.
Establish the foundational marketing tech stack, including campaign tracking, lead capture, attribution instrumentation, and reporting in HubSpot.
Define lead quality standards, routing procedures, and sales handoffs while managing pipeline reporting for marketing-sourced leads.
Partner with product marketing and field marketing on messaging and digital event amplification.
Hire and manage the demand generation team as the department scales.

Requirements

Bring 5 to 7 years of professional experience in demand generation or growth marketing within B2B SaaS, infrastructure, or developer tools companies.
Demonstrate background in a sales-led, high-ACV enterprise motion involving six-figure deals and long sales cycles.
Possess prior people management experience supervising at least 1 to 2 team members, combined with a willingness to operate solo as a player-coach.
Show a proven track record of building zero-to-one demand generation or paid acquisition programs.
Operate as a hands-on builder capable of setting up individual campaigns, systems, and reporting.
Exhibit strong technical capability across paid ads on Google, LinkedIn, and emerging channels.
Maintain a data-driven approach to attribution models, funnel analysis, and pipeline reporting.

Nice to Have

Experience building ABM programs targeted at large enterprise accounts.
A deep technical product background allowing independent product comprehension.
AI-native familiarity and regular usage of Claude.
Familiarity with HubSpot.
Experience with SEO and AEO tools such as Profound.

Skills and Tools

Paid acquisition on Google and LinkedIn
HubSpot marketing systems
Attribution modeling and funnel analysis
SEO and AEO strategies
ABM execution for enterprise accounts
Email and lifecycle marketing
dbt

Salary and Benefits

Competitive salary and equity packages
Comprehensive health, dental, and vision coverage
Paid time off including paid vacation, sick leave, and parental leave
Professional development budget for conferences, courses, and certifications
Top-tier equipment choice including laptops and accessories

About the Company

Go all in on AI builds a security, governance, and observability platform that allows enterprises to safely deploy AI agents, tools, and workflows. The organization was founded by team members who built AI Actions for OpenAI, shipped Zapier Agents, and launched the first remote MCP server with Anthropic. Backed by a $30M Series A led by Felicis alongside Khosla Ventures, the company serves industry leaders like Gusto, Instacart, Opendoor, dbt Labs, and Decagon.

How to Apply

Interested candidates should visit the official company careers page to submit their application details.

Skills and tech stack

dbt

Questions candidates ask

Where is this job located?

This position is offered as a hybrid role in NYC or fully remote across US timezones.

What is the primary focus of this role?

The Demand Generation Lead is responsible for building the company's enterprise demand generation engine from zero, covering paid acquisition, ABM, lifecycle marketing, and attribution infrastructure.

How much experience is required?

The company looks for candidates with 5 to 7 years of experience in demand generation or growth marketing at B2B SaaS, infrastructure, or developer tools companies.

Is this a remote-friendly position?

Yes, the role is remote-friendly within US timezones, with an optional physical office available on Bond Street in New York City.

What type of sales motion does the company use?

The company operates a sales-led, high-ACV enterprise motion dealing with six-figure deals and long sales cycles.

Ready to apply?

The application is on the official Runlayer careers page.

Apply on company site