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Demand Gen Lead

Bland AISan FranciscoMarketing
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Salary
Not listed
Job type
Full-time
Posted
28 Jul 2026
Status
Open · checked 7d ago

About this role

Bland seeks a full-time Demand Gen Lead to manage enterprise pipeline generation and marketing systems in San Francisco. This on-site role suits an analytical marketing professional with a builder mentality who thrives in a fast-paced startup environment.

Role Overview

Bland is looking for an experienced professional to oversee the entire demand generation engine. The primary focus is turning marketing efforts across content, brand, events, product marketing, and paid acquisition into predictable enterprise pipeline. This position involves owning campaign strategy, paid media, attribution, lifecycle marketing, HubSpot operations, reporting, and conversion optimization.

Key Responsibilities

Design and execute quarterly campaign plans across paid channels, email, events, account-based marketing (ABM), content, and product launches to produce high-quality enterprise pipeline.
Manage HubSpot and marketing automation platforms by building scalable lifecycle programs, lead routing, lead scoring, nurture campaigns, and attribution models.
Direct and optimize paid acquisition programs across LinkedIn, Google, Meta, retargeting, and emerging channels through continuous testing of messaging, audiences, creative, and landing pages.
Collaborate with the sales team to execute targeted account-based marketing campaigns for high-value enterprise accounts using advertising, outbound, events, gifting, and content.
Monitor marketing analytics by creating dashboards that track campaign performance, pipeline creation, customer acquisition cost (CAC), conversion rates, and attribution.
Optimize every stage of the buyer journey from the initial website visit through closed-won deals by experimenting with landing pages, lifecycle campaigns, nurture sequences, and product demos.
Partner cross-functionally with brand, content, product marketing, growth, events, sales, and RevOps teams to align initiatives with pipeline goals.

Requirements

Seven years of relevant professional experience.
Demonstrated ability to build demand generation programs from scratch or significantly improve existing ones.
Strong analytical mindset with expertise in dashboards, attribution, conversion rates, and performance measurement.
Hands-on operational experience with HubSpot, launching campaigns, building workflows, writing emails, creating dashboards, and troubleshooting automation.
Proactive ownership mentality focused on identifying bottlenecks and executing solutions independently.
Technical marketing skills covering modern B2B demand generation, paid media, lifecycle marketing, marketing automation, CRM management, and reporting.
Passion for helping enterprise companies adopt artificial intelligence.

Nice to Have

Five to seven years of B2B SaaS demand generation experience.
Deep HubSpot expertise.
Experience with enterprise sales motions.
Background in building attribution models and marketing dashboards.
Familiarity with account-based marketing platforms.
Knowledge of SQL, RevOps, or marketing operations.
Experience working closely alongside sales teams.

Skills and Tools

SQL
HubSpot
Marketing Automation
CRM Management
Paid Media (LinkedIn, Google, Meta)
Analytics and Attribution
Account-Based Marketing (ABM)

Salary and Benefits

Competitive salary
Meaningful equity
Comprehensive benefits package
Office location in Levi's Plaza, San Francisco

About the Company

Bland is a Series C startup that has secured over $100 million in funding from prominent investors including Emergence Capital, Scale Venture Partners, Y Combinator, and the founders of PayPal and Twilio. The company builds human AI phone agents that allow thousands of businesses to automate customer conversations.

How to Apply

Interested candidates should visit the official Bland careers page to submit an application.

Skills and tech stack

SQL

Questions candidates ask

Where is this job located?

This full-time role is based out of the company office in Levi's Plaza, San Francisco.

What is the primary focus of the Demand Gen Lead?

The role focuses on owning the end-to-end demand generation engine, including campaign strategy, paid media, attribution, lifecycle marketing, HubSpot operations, and conversion optimization to drive enterprise pipeline.

What technical platform expertise is required?

The position requires hands-on operational experience with HubSpot, CRM management, marketing automation, and familiarity with tools like SQL.

What experience level is required?

The job requires seven years of experience, with optional nice-to-haves including five to seven years of B2B SaaS demand generation experience.

What benefits and perks are included?

The position includes a competitive salary, meaningful equity, comprehensive benefits, and a workplace located in Levi's Plaza, San Francisco.

Ready to apply?

The application is on the official Bland AI careers page.

Apply on company site