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Customer Programs Manager, Co-Marketing & Measurement

AnthropicSan Francisco, CA | New York City, NYMarketing & Brand
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Salary
Not listed
Job type
Full-time
Posted
14 Aug 2026
Status
Open · checked 7d ago

About this role

Anthropic is looking for an experienced Customer Programs Manager to join the Marketing and Brand team in San Francisco, CA or New York City, NY. This position suits an operations-focused professional ready to scale customer advocacy and co-marketing initiatives for a growing AI leader.

Role Overview

In this position, the professional will establish the operational foundation required to scale the customer marketing engine. Responsibilities include managing investment resources, capital deployment, and agency-run campaigns to build compelling customer success stories across various formats. The role involves close collaboration with Sales, Partnerships, Marketing, Finance, and Brand teams to reconcile quarterly co-marketing spend, coordinate agency briefs, and build robust measurement frameworks with Marketing Ops and Data Science. The professional will also leverage Claude to build skills, automate intake workflows, and optimize team operations.

Key Responsibilities

Own the investment behind customer co-marketing programs, including allocation tracking, spend pacing, agency coordination, and quarterly budget reconciliation across rotating customer account cohorts.
Develop and execute joint co-marketing plans with participating customers that expand Claude adoption and increase customer reach.
Oversee the always-on scaled co-marketing motion, co-producing creative assets with customers and utilizing agency partners for paid campaign amplification.
Partner with Customer Marketing, Sales, and Partnerships to establish consistent customer selection criteria.
Manage the customer marketing intake process, related tooling, and workflow playbooks to ensure consistency during rapid scaling.
Define impact measurement frameworks with Marketing Ops and Data Science to guide leadership decisions and report outcomes back to participating accounts.

Requirements

Minimum of 7 years of professional experience in B2B SaaS marketing, with at least 3 years specifically focused on customer marketing.
Proven background managing co-marketing growth or partner investment programs, including budget reconciliation, forecasting, agency coordination, and stakeholder reporting.
Direct experience managing external agencies as a working partner, creating briefs, directing execution, and maintaining quality standards on co-branded creative.
Demonstrated ability to build joint marketing plans that align with both partner and company goals.
Working knowledge of demand generation and paid social campaigns, with the ability to optimize performance.
Experience defining program measurement strategies and proving impact to internal leadership and external customers.
Existing fluency with Claude, possessing the instinct to apply it for automation, analysis, and scaling personal workflows.
Comfort operating in a fast-paced environment where budgets, programs, and priorities continue to evolve.
Bachelor’s degree or an equivalent combination of education, training, and relevant experience.

Nice to Have

Prior experience operating co-marketing or partner marketing initiatives within a developer-focused, artificial intelligence, or machine learning organization.
Background in revenue operations or marketing analytics, accompanied by hands-on familiarity with Salesforce and BI tooling.
Experience proving incremental program impact against comparison groups rather than solely reporting activity metrics.
History of standing up or owning marketing program tooling, such as intake forms, workflow automations, dashboards, or participation databases.
Comfort collaborating closely with Sales teams to support pipeline growth and customer retention.

Skills and Tools

Co-marketing program management
Agency coordination and brief development
Budget reconciliation and forecasting
Demand generation and paid social optimization
Marketing analytics and measurement framework design
Salesforce and BI tooling
Claude for workflow automation and operational efficiency

Salary and Benefits

Annual base salary range of $255,000 to $320,000 USD.
Competitive compensation package including optional equity donation matching.
Generous vacation policy and parental leave.
Flexible working hours and a collaborative office environment.
Visa sponsorship support available for qualifying candidates.

About the Company

Anthropic operates as a public benefit corporation dedicated to creating reliable, interpretable, and steerable artificial intelligence systems that remain safe and beneficial for society. The organization functions as a cohesive team of researchers, engineers, policy experts, and business leaders approaching AI research as an empirical science.

How to Apply

Interested candidates should visit the official Anthropic careers page to submit an application for this position.

Questions candidates ask

What locations is this role based in?

This role is based in San Francisco, CA or New York City, NY, with a hybrid policy requiring staff to be in the office at least 25% of the time.

What is the salary range for the Customer Programs Manager?

The annual salary range is $255,000 to $320,000 USD.

What experience is required for this position?

Candidates need 7+ years in B2B SaaS marketing, including at least 3 years dedicated to customer marketing, alongside experience managing co-marketing programs and agencies.

Does Anthropic offer visa sponsorship for this role?

Yes, Anthropic sponsors visas for qualifying candidates and works with an immigration lawyer to assist through the process.

What role does Claude play in this job?

The Customer Programs Manager uses Claude as part of their operational toolkit to build skills, automate intake and triage, and scale their team's processes.

Ready to apply?

The application is on the official Anthropic careers page.

Apply on company site