Customer Marketing Manager, Special Projects
About this role
Anthropic needs a Customer Marketing Manager to ensure critical company messages are backed by real customer proof when new models, features, or initiatives launch. Finding the right voices to speak on the record often happens under compressed timelines, requiring someone who can spot messaging gaps and turn interviews into engaging stories across multiple formats.
Working closely with Product Marketing, Sales, Brand, Comms, and executive teams, the person in this role will own the customer evidence strategy for top company priorities. Success looks like building robust proof point libraries, shaping executive narratives, and leading customer plans for major launches. Ideal candidates combine product marketing and customer marketing experience with a journalist's intuition for a compelling story.
What you will do
- Own the customer evidence strategy for top company priorities by determining necessary claims, selecting appropriate customer advocates, and identifying evidence gaps.
- Translate customer feedback back to Product Marketing and Sales to ensure messaging resonates with buyers.
- Establish new programs as company priorities evolve by defining the scope, customer list, and execution plan.
- Manage the customer plan for major model and product launches from initial engagement to public announcements.
- Collaborate with Brand and Creative to select customer stories that anchor campaigns and shape the narrative.
- Develop proof point libraries and sales enablement resources so account teams deploy the right stories effectively.
- Prioritize competing customer requests across teams and coordinate with Comms, Legal, and customer executives for approval.
What you need
- Read messaging documentation to quickly identify required customer proof and existing gaps.
- Write and interview effectively to elicit specific, truthful statements from customers and turn them into readable stories.
- Support product launches and campaigns with customer evidence under tight deadlines.
- Build sales enablement materials that sales teams continue to utilize after launch week.
- Understand technical products well enough to explain what a customer built and why it matters in plain language.
- Navigate cross-functional collaboration without formal authority and manage project scope effectively.
- Exercise good judgment regarding when a story is ready for publication or requires further refinement.
Nice to have
- 7+ years in B2B marketing, with experience in both product marketing and customer marketing
- Background in AI or developer tools
- Background in journalism or editorial
- Experience writing keynotes or LinkedIn posts for executives
- Experience running message testing or win/loss interviews
Benefits
- Competitive compensation and benefits
- Optional equity donation matching
- Generous vacation and parental leave
- Flexible working hours
Skills and tech stack
Questions candidates ask
What is the remote or hybrid work policy?
The role follows a location-based hybrid policy where staff are expected to be in one of the offices at least 25% of the time, though some roles may require more office time.
What is the compensation range for this position?
The annual salary range for this position is $255,000 to $320,000 USD.
What kind of teams will I work with day-to-day?
This role works closely with Product Marketing, Sales, Brand, Comms, Customer Marketing segment leads, and internal writers.