Americas Field Marketing, AI
About this role
Driving regional field marketing strategy for the AI segment involves planning and executing integrated campaigns, managing third-party and Stripe-hosted events, and designing account-based marketing programs to accelerate pipeline growth. As part of the Americas Marketing team, the marketer works closely with sales, product, and partnerships to build programs that fuel expansion and deliver measurable business results across the region.
The role exists to support Stripe's rapidly growing business by engaging the AI ecosystem and acquiring contacts in AI organizations through targeted approaches and compelling offers. Candidates who succeed here bring a data-driven mindset, a startup mentality with a bias for action, and deep experience collaborating with sales teams to drive customer acquisition.
What you will do
- Execute the regional field marketing strategy to drive pipeline growth alongside the AI sales teams in the Americas.
- Track key business and revenue metrics while supplying cross-functional insights for continuous campaign optimization.
- Collaborate with demand generation, product marketing, sales, and partnerships to build and run integrated marketing campaigns.
- Plan and execute virtual, hybrid, and in-person events that deliver measurable results for the AI segment.
- Design and execute mid- and lower-funnel account-based marketing programs to accelerate revenue growth.
- Create targeted plans and offers to acquire contacts within AI organizations.
- Utilize marketing analytics and tech stack tools to make data-driven decisions and optimize the field marketing engine.
What you need
- Bring three to five years of relevant B2B field marketing experience with a focus on regional strategies and account-based marketing.
- Demonstrate a proven track record of running marketing programs and events that drive customer acquisition and pipeline growth.
- Possess expertise in creating and executing multi-channel marketing campaigns across the entire marketing funnel.
- Show experience operating in both digital and in-person event environments while integrating those experiences into the buyer journey.
- Display a successful history of collaborating with sales teams on joint planning, lead management, and strategic partnership.
- Exhibit strong analytical skills to synthesize business health metrics and communicate insights to leadership.
- Maintain excellent project management, communication, and collaboration capabilities with a startup mentality.
Questions candidates ask
What team will I be joining?
You will join the Americas Marketing team, which is a high-performing group focused on fueling Stripe's expansion across the region. You will collaborate closely with cross-functional partners in Sales, Product, Partnerships, and other teams.
What kind of background is required for this role?
The team looks for someone with three to five years of relevant B2B field marketing experience, including the execution of regional strategies and account-based marketing. Candidates should also have a proven track record of running programs and events that drive customer acquisition.
What will I be working on day-to-day?
You will execute regional field marketing strategies for AI sales teams, monitor key revenue metrics, and partner with demand generation and sales. Your work will also include developing event strategies, account-based marketing programs, and targeted engagement plans for AI organizations.