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Account Director, SEO

WPP MediaLondon, United KingdomMedia Management & Delivery
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Salary
Not listed
Job type
Full-time
Posted
13 Jul 2026
Status
Open · checked 7d ago

About this role

The Account Director, SEO position at WPP Media in London offers a strategic opportunity to shape the international search program for Honda Motor Group across the EMEA region. This role suits an experienced search professional ready to establish best-in-class ways of working and lead a scalable model for a globally recognized automotive brand.

Role Overview

As a senior member of the team, the Account Director, SEO oversees operational excellence and manages the team's overall output. This client-facing position involves direct engagement with senior internal and external stakeholders, providing a pathway toward more senior responsibilities. The successful candidate works from the London office in a hybrid arrangement, spending approximately four days a week collaborating with colleagues on-site.

Key Responsibilities

Build and deliver the international SEO and Generative Search Optimisation strategy for the EMEA region from the ground up.
Manage multiple workstreams simultaneously, ensuring all deliverables meet high quality standards and strict deadlines.
Translate traditional search tactics into AI-first environments, incorporating structured data, entity optimization, and E-E-A-T.
Define next-generation KPIs beyond simple rankings by utilizing LLM visibility and tracking tools.
Identify growth and innovation opportunities, pitching them confidently to both internal teams and clients.
Anticipate industry challenges in a rapidly evolving landscape and build forward-looking solutions.
Craft compelling strategic narratives and client proposals that integrate the evolution of search and AI technologies.

Requirements

Minimum of five years of professional search engine optimization experience.
Proven background handling technical, onsite, and offsite optimization for leading brands.
Solid understanding of Generative Search Optimisation, conversational search interfaces, AI Overviews, and large language models.
Comprehensive knowledge of web technologies and architecture, including CMS platforms, site performance, rendering, indexing, APIs, and structured data.
Strong communication, negotiation, and influencing skills with the ability to explain complex technical ideas to non-technical audiences.
Personal qualities that include high motivation, independent learning, attention to detail, flexibility, and a willingness to support teammates.

Skills and Tools

Generative Search Optimisation (GSO)
Large Language Models (LLMs)
Google Analytics 4 (GA4)
Google Search Console
Crawling and ranking platforms
Emerging AI search monitoring tools
Structured data and entity optimization

Salary and Benefits

Competitive medical, dental, and vision insurance coverage
Group retirement plans
Significant paid time off
Employee mental health awareness days
Preferential partner discounts
Access to global WPP and WPP Media networks for professional development, employee resource groups, and networking events

About the Company

WPP Media operates as WPP's AI-driven media operating unit, combining media, data, and world-class partnerships through the WPP Open platform. As part of this global collective, EssenceMediacom functions as a modern media agency grounded in analytics, insights, and advanced technology to deliver breakthrough results for top brands.

How to Apply

Candidates must have the legal right to work in the United Kingdom to be eligible for this position. Interested applicants should visit the official WPP Media careers page to submit an application and review the privacy notice.

Skills and tech stack

LLM

Questions candidates ask

Where is this job located?

This position is located in London, United Kingdom, operating on a hybrid schedule with teams working from the office approximately four days a week.

How many years of experience are required?

Applicants must have a minimum of 5+ years of SEO experience, including technical, onsite, and offsite work for leading brands.

What client account will this role primarily support?

This role will shape and deliver the SEO and GEO strategy for Honda Motor Group across the EMEA region.

What employee benefits are included?

Benefits include competitive medical, dental, and vision insurance, group retirement plans, significant paid time off, mental health awareness days, and preferential partner discounts.

Are work authorization requirements in place?

Yes, this is a UK-based role that requires individuals to possess the legal right to work in this location.

Ready to apply?

The application is on the official WPP Media careers page.

Apply on company site