Working Student B2C SEO & AI Search (x/f/m)
About this role
The day-to-day work involves supporting patient marketing efforts in Germany by focusing on B2C SEO and AI Search initiatives. This role centers on enhancing content discoverability, improving content quality, driving conversions, performing data analysis, and supporting AI-supported search strategies. The individual will contribute to content SEO by maintaining WordPress content, optimizing copy for patients, and conducting keyword research and competitor analysis within the German health market. Furthermore, the role involves exploring generative AI applications in SEO and collaborating with both B2C Marketing and Patient Content teams to implement these strategies.
This position exists to help Doctolib strengthen access to healthcare in Germany by ensuring relevant and useful content reaches potential patients. It is designed for a student looking to gain practical experience at the intersection of SEO, content management, and emerging AI technologies within a health-tech environment. The ideal candidate is someone who can translate academic knowledge into practical marketing execution while learning the application of SEO and AI in a fast-growing company.
What you will do
- Support content strategies related to B2C SEO initiatives.
- Maintain and optimize content within the WordPress Content Management System.
- Conduct keyword research and competitor analysis to understand the German health market.
- Monitor SEO performance using tools such as Google Search Console and Semrush AI search.
- Explore and implement generative-AI-supported SEO work.
- Collaborate with B2C Marketing and Patient Content teams on content projects.
What you need
- Currently studying marketing, media, communications, journalism, business administration, or a similar field.
- Must possess excellent written and verbal communication skills.
- Demonstrate fluency in German at a C2 level and English at a C1 level.
- Familiarity with a CMS such as WordPress is required.
- Experience utilizing AI tools like Claude, Gemini, or ChatGPT is beneficial.
- Prior experience in SEO or content marketing, along with familiarity with tools like Google Search Console or Keyword Planner, is desirable.
- Previous experience in marketing, communications, editorial work, or healthcare is a plus.
Nice to have
- First experience in SEO or content marketing
- Initial experience with Canva
- Interest in translation and generative AI
- Previous experience in healthcare
Benefits
- Structured and personalized onboarding program through the Doctolib Academy
- In-house training opportunities
- Flexible working model allowing for hybrid and office-based work
- Deutschlandticket sponsored by Doctolib, or reimbursement of your semester ticket
- 28 vacation days per year (calculated pro rata according to your working schedule)
- Company health insurance with many additional benefits and subsidies (eligible after 6 months)
- Regular breakfast in the office and subsidies for your lunch or grocery shopping
- Subsidized sports program with partner Urban Sports Club
Skills and tech stack
Questions candidates ask
What is the working schedule like?
The position has a duration of 12 months.
What is the compensation structure?
Specific details regarding salary negotiation are not provided in the posting.
What tools are used for SEO analysis?
The role involves using AI tools such as Claude, Gemini, or ChatGPT for SEO work.
What is the work arrangement?
There is a flexible working model available that allows for hybrid and office-based work.