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VP, Marketing

HopSkipDriveRemoteMarketing
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Salary
$200K - $250K USD
Job type
Full-time
Work mode
Remote
Posted
10 Jul 2026
Status
Open · checked 7d ago

About this role

The VP of Marketing position at HopSkipDrive is a remote leadership role responsible for directing the entire B2B marketing strategy and operations. This opportunity suits an experienced marketing executive with a strong background in product marketing and revenue accountability who wants to drive growth at a mission-driven tech company.

Role Overview

HopSkipDrive is seeking a strategic Vice President of Marketing to oversee the complete B2B marketing motion and report directly to the CEO as part of the senior leadership team. In this capacity, the leader will manage brand strategy, demand generation, product marketing, field and events marketing, RFPs, and sales enablement. The ideal candidate will integrate artificial intelligence into daily workflows to scale impact efficiently without unnecessary headcount growth. This role operates within a multi-sided marketplace connecting school districts, government agencies, and nonprofits with student transportation solutions.

Key Responsibilities

Own the complete B2B marketing function encompassing brand, demand gen, field marketing, events, customer advocacy, product marketing, and sales enablement.
Lead product marketing as a core competency including market intelligence, competitive positioning, go-to-market launches, and pricing strategy.
Build and execute a revenue marketing strategy where investments connect directly to pipeline, revenue, and retention outcomes.
Manage the RFP function in partnership with Sales to secure new business in the public sector.
Oversee brand strategy, voice, and compliance across all external touchpoints and digital channels.
Partner closely with Sales and Customer Success on ideal customer profiles, pipeline targets, and expansion metrics.
Build a lifecycle and growth marketing engine designed to reduce churn and improve net revenue retention.
Oversee the marketing tech stack, attribution models, lead scoring, and data infrastructure.
Drive the artificial intelligence transformation of the marketing team to redesign workflows and enhance productivity.
Manage the marketing budget with rigorous oversight of return on investment, customer acquisition cost, and marketing-sourced revenue.

Requirements

Ten or more years of B2B marketing experience, including at least three years owning the complete marketing function at a company with a complex sales cycle.
Deep product marketing background with proven expertise in positioning, messaging, competitive strategy, pricing, and sales enablement.
Demonstrated accountability to pipeline and revenue metrics, measuring success through marketing-sourced revenue and customer acquisition cost rather than impressions.
Experience building or scaling a revenue marketing function, including marketing operations and attribution.
Track record of using artificial intelligence to redesign workflows and drive team efficiency.
Strong executive communication skills with comfort presenting to boards, investors, and C-suite executives.
Experience working in a growth-stage, venture-backed company environment.

Nice to Have

Experience marketing to institutional or public-sector buyers such as school districts, government agencies, and nonprofits.
Direct experience owning or building a request for proposal function.
Familiarity with the Challenger sales methodology.

Skills and Tools

Product marketing and competitive positioning
Revenue marketing and demand generation
Pricing and packaging strategy
Marketing technology stack and attribution infrastructure
Artificial intelligence workflow integration
RFP management and public sector marketing
Sales enablement and Challenger methodology
Executive communication and presentation

Salary and Benefits

Annual salary range of $200,000 to $250,000 plus bonus
Equity stock options for all full-time employees
Flexible vacation policy
Comprehensive medical, dental, vision, and life insurance coverage
401(k) retirement plan and flexible spending account

About the Company

HopSkipDrive is a leader in safe, supplemental student transportation, connecting kids to caregivers on wheels through an innovative marketplace and software solution. Founded by three moms to solve personal transportation challenges, the company has facilitated over five million rides across more than twenty states. Recognized frequently on fast-growing technology lists, HopSkipDrive is a Series D company backed by $100 million in funding to date.

How to Apply

Interested candidates should visit the official HopSkipDrive careers page to submit an application for this remote position.

Questions candidates ask

What is the salary range for the VP of Marketing at HopSkipDrive?

The salary range for this role is $200,000 to $250,000 per year, plus a bonus and equity stock options.

Is this position remote?

Yes, this position is primarily remote, though there is a strong preference for candidates located in the Los Angeles area, and it requires residency in specific approved states.

What level of experience is required for this role?

Candidates must have 10+ years of B2B marketing experience, with at least 3 years spent owning the full marketing function at a company with a complex sales cycle.

Who does the VP of Marketing report to?

The VP of Marketing sits on the senior leadership team and reports directly to the CEO.

What benefits are offered with this job?

HopSkipDrive offers equity, flexible vacation, medical, dental, vision, life insurance, a 401(k) plan, and a flexible spending account.

Ready to apply?

The application is on the official HopSkipDrive careers page.

Apply on company site