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SEO Lead (w/m/d)

enpalBerlinHeadquarter Growth
Apply on company site
Salary
Not listed
Job type
Full-time
Experience
Senior · 5+ yrs
Posted
14 Sept 2026
Status
Open · checked 7d ago

About this role

Based in Berlin, the SEO Lead position at Enpal involves driving the company's comprehensive search engine optimization strategy and managing the organic growth team. This role suits an experienced organic search professional with leadership skills looking to shape the visibility of a major European green energy enterprise.

Role Overview

Enpal seeks an SEO Lead in Berlin to direct all organic visibility initiatives and scale search performance. The professional in this position will shape the enterprise footprint across standard and generative search engines while fostering a culture of measurable results and team development.

Key Responsibilities

Design and execute the complete organic search strategy encompassing technical optimization, content direction, and offpage initiatives.
Lead, mentor, and structurally develop the internal search team to encourage accountability and professional growth.
Coordinate the strategic roadmap, prioritizing tasks based on key performance indicators and direct business impact.
Collaborate alongside communications, product, technology, and design departments to advance search projects.
Oversee technical fundamentals including crawlability, site architecture, core web vitals, indexing, and structured data.
Formulate a data-driven content and link-building plan focusing on authority, topic clusters, and expertise guidelines.
Construct a generative engine optimization framework for visibility inside artificial intelligence engines and large language model citations.
Monitor marketing and search developments to experiment with new opportunities and report performance metrics to leadership.

Requirements

Bring five to seven years of professional organic search optimization background with verified traffic and lead generation growth.
Possess two to three years of management experience building, mentoring, or scaling search teams.
Demonstrate comprehensive knowledge across technical optimization, onpage factors, content frameworks, and link acquisition.
Show technical literacy through cooperation with developer squads and familiarity with web standards and application programming interfaces.
Exhibit familiarity with artificial intelligence workflows and optimization for machine learning-based search tools.
Communicate fluently in both German and English with an analytical, entrepreneurial, and hands-on working style.

Skills and Tools

Google Search Console
Ahrefs
Sistrix
Google Analytics
Audisto
Screaming Frog
HTML
CSS
JavaScript
APIs

Salary and Benefits

Hybrid work model allowing flexibility between home and office environments.
Modern office space located in Berlin-Friedrichshain equipped with recreational facilities and a rooftop terrace.
Structured onboarding program introducing company founders and colleagues.
Regular company updates through all-hands meetings and learning sessions.

About the Company

Enpal functions as a green energy enterprise headquartered in Berlin, recognized as a prominent renewable energy company in Europe. The organization focuses on renting solar power systems, electricity storage, and wallboxes combined with green electricity tariffs.

How to Apply

Interested candidates should apply on the official company careers page.

Skills and tech stack

Questions candidates ask

Where is the job located?

The position is located in Berlin, featuring a hybrid working model.

How much experience is required for this role?

Candidates must have 5 to 7 years of SEO experience, including 2 to 3 years of leadership background.

What languages are required?

Applicants must have fluent German and English language skills.

What technical skills are needed?

Familiarity with technical SEO, web standards like HTML, CSS, JavaScript, APIs, and AI-driven search optimization is required.

What tools will I use in this position?

The role involves working with Google Search Console, Ahrefs, Sistrix, Google Analytics, Audisto, and Screaming Frog.

Ready to apply?

The application is on the official enpal careers page.

Apply on company site