About this role
Ethos needs an experienced SEO Content Writer to scale organic reach for life insurance and wealth management products across traditional search engines and emerging AI discovery platforms. The incoming writer collaborates with the SEO team to transform complex financial topics, briefs, and search insights into clear, trustworthy consumer material. Success in this position requires a strong grasp of search intent and financial writing, combined with the ability to adapt content for LLM-driven search engines.
What you will do
- Write, edit, and optimize digital content covering personal finance, wealth management, and life insurance.
- Translate complicated financial concepts into accurate, accessible language for consumers.
- Align all published materials with current SEO best practices, search intent, and LLM discoverability standards.
- Conduct thorough research using credible sources to ensure financial claims remain accurate and well-supported.
- Structure articles utilizing headings, FAQs, summaries, lists, and tables to maximize readability.
- Refresh legacy content based on changing search behavior and ongoing organic performance metrics.
What you need
- Bring five or more years of professional content writing experience within organic content, digital marketing, or SEO.
- Possess hands-on background writing about financial services, fintech, investing, or insurance.
- Demonstrate the ability to research intricate financial subjects and explain them simply in plain English.
- Maintain an excellent command of written English alongside proven proofreading and editing abilities.
- Showcase a solid comprehension of on-page optimization, content structure, and search intent.
- Exhibit strict attention to detail when handling statistics, financial data, and factual claims.
Nice to have
- Familiarity with LLMs, AI search, and Generative Engine Optimization (GEO)
- A track record of creating content cited or referenced by AI search platforms or LLMs
Skills and tech stack
Questions candidates ask
What type of schedule or work model does this role follow?
The job posting indicates a hybrid work arrangement based in Bangalore, India.
What topics will I be writing about in this position?
You will create and optimize content across personal finance, wealth management, and life insurance topics.
How does the team approach optimization for modern search platforms?
You will create content designed to perform across traditional search engines as well as emerging AI and LLM-driven discovery platforms.
What kind of background is required for applicants?
Candidates need five or more years of professional content writing experience with a specific focus on finance or financial services.