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Senior Product Marketing Manager, Handshake AI

HandshakeSan Francisco, CAMarketing
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Salary
$152K – $190K
Job type
Full-time
Posted
24 Sept 2026
Status
Open · checked 7d ago

About this role

The Senior Product Marketing Manager for Handshake AI at Handshake in San Francisco is a pivotal, full-time marketing role tailored for professionals with extensive experience who thrive in high-growth environments. This position suits an ambitious marketer ready to own the go-to-market strategy for a fast-scaling artificial intelligence business.

Role Overview

This position serves as the complete product marketing owner for the Handshake AI frontier lab division, connecting research, product, sales, and the market. The professional in this role translates complex technical developments into clear market positioning for lab leadership and researchers while equipping the sales team with necessary tools to close deals.

Key Responsibilities

Design comprehensive positioning, messaging, and competitive strategies for the frontier lab business while keeping it connected to the overarching career-network narrative.
Collaborate closely with the research division to convert technical outputs into market-ready materials that build credibility within the artificial intelligence community.
Act as the primary marketing decision-maker for lab-facing conversations, shaping value propositions, proof points, packaging narratives, and objection handling.
Create and maintain essential field collateral, including playbooks, talk tracks, competitive one-pagers, and pitch assets.
Partner with product and sales leaders to form long-term go-to-market strategies and executive recommendations.
Coordinate with event marketing teams to shape messaging for executive dinners, conferences, and field events.
Generate external content and thought leadership pieces for the expanding Enterprise AI business, defining target use cases and industries.

Requirements

Six or more years of professional experience in content marketing, product marketing, or a related business-to-business marketing discipline.
High comfort level operating in ambiguous conditions with the ability to make progress without a definitive brief and prioritize effectively.
Demonstrated ability to influence stakeholders at every level, including executive leadership.
Strong project management capabilities with a history of coordinating complex, multi-stakeholder launches.
Proven track record of building sales enablement materials, technical demo content, and competitive positioning.
Experience in zero-to-one program building, wearing multiple hats, and scaling operations based on data insights.

Nice to Have

Background working directly with researchers, scientists, or other technical stakeholders.
Experience in the artificial intelligence training data or human data sector.
Experience marketing to enterprise B2B buyers within AI or machine learning infrastructure, data, or technical categories alongside Fortune 500 sales cycle exposure.

Skills and Tools

Product Marketing
B2B Marketing
Go-to-Market Strategy
Sales Enablement
Competitive Positioning
Content Creation
Project Management
Research Translation
Messaging Strategy
Event Marketing

Salary and Benefits

Annual salary range between $152,000 and $190,000 USD.
Company equity ownership in a fast-growing enterprise.
Financial wellness benefits including a 401(k) match, competitive compensation, and financial coaching.
Family support offerings featuring paid parental leave, fertility benefits, and parental coaching.
Comprehensive medical, dental, and vision insurance alongside mental health support and a $500 wellness stipend.
Professional growth provisions including a $2,000 learning stipend and ongoing development.
Office perks such as free lunch, gym access, internet coverage, and commuting support in San Francisco.
Flexible paid time off, fifteen holidays, and two flex days.
Team connection activities and referral bonuses.

About the Company

Handshake was established to provide a path to a great career for everyone, regardless of background or connections. Today, the network powers millions of job seekers, employers, and educational institutions globally. The organization launched Handshake AI to create evaluations, publish benchmarks, and collaborate with frontier artificial intelligence labs.

How to Apply

Interested candidates should visit the official company careers page on the official Handshake website to submit an application.

Questions candidates ask

What is the salary range for this role?

The annual salary for the Senior Product Marketing Manager position ranges from $152,000 to $190,000 USD.

Where is this job located?

This full-time position is located in San Francisco, California, with required on-site office presence supported by office perks like free lunch and gym access.

How many years of experience are required?

Candidates must have 6 or more years of experience in product marketing, content marketing, or a related business-to-business marketing discipline.

What department does this role belong to?

This role is part of the Marketing department, specifically focusing on the Handshake AI frontier lab and enterprise business initiatives.

What benefits are included for full-time employees?

Full-time employees receive equity, a 401(k) match, medical, dental, and vision insurance, paid parental leave, learning and wellness stipends, flexible time off, and free lunch in the San Francisco office.

Ready to apply?

The application is on the official Handshake careers page.

Apply on company site