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Senior Product Marketing Manager

PayscaleRemote-United StatesMarketing
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Salary
$129,040 - $193,560 USD
Job type
Full-time
Work mode
Remote
Posted
22 Jul 2026
Status
Open · checked 7d ago

About this role

The Senior Product Marketing Manager position at Payscale is a remote, full-time expert-level role reporting to the VP of Product and Customer Marketing. This position is ideally suited for a strategic, customer-obsessed professional ready to shape product-market fit stories, advise cross-functional leadership, and scale Go-To-Market programs.

Role Overview

In this expert-level capacity, the Senior Product Marketing Manager owns a critical product area and defines the market entry strategy. The professional connects market trends, customer pain points, and competitive gaps to company positioning and long-term vision. This role requires partnering with Sales, Product, Enablement, and Customer Success to align stakeholders around shared revenue and retention goals.

Key Responsibilities

Shape and evangelize the strategic narrative for assigned product areas, connecting market needs to company vision.
Build scalable messaging frameworks and systems that enable cross-functional teams to align on differentiated value propositions.
Leverage AI tools to design repeatable intelligence workflows, synthesize Gong call data, and build content pipelines.
Lead cross-functional customer segmentation and persona evolution to ensure precision across all buyer stages.
Own end-to-end Go-To-Market (GTM) strategy, launch sequencing, sales readiness, and market measurement.
Translate complex product capabilities into clear stories influencing revenue strategy, pricing, packaging, and lifecycle programs.
Maintain a continuous pulse on market and competitive landscapes using AI-assisted research.
Mentor and uplift peers across marketing and product organizations to raise the bar for execution.

Requirements

Minimum of 7 years of product marketing experience, including time in a senior or lead contributor role.
Background in a B2B SaaS company, ideally involving complex products, multiple buyer personas, or suite positioning.
Proven track record of owning and executing full-cycle, multi-stakeholder product launches.
Strong strategic instincts with the ability to connect product capabilities to business outcomes and revenue strategy.
Demonstrated ability to build messaging frameworks rather than just executing existing ones.
Executive presence and communication skills suitable for presenting to the C-suite and senior sales leadership.
Bachelor's degree.

Skills and Tools

Strategic narrative creation and positioning
GTM strategy and launch execution
AI-powered intelligence workflow design
Customer segmentation and persona leadership
Cross-functional leadership and executive influence
Gong
Salesforce
Seismic
Tableau

Salary and Benefits

Annual salary range of $129,040 to $193,560 USD
Flexible paid time off and 14 paid company holidays, including 2 floating holidays
Comprehensive benefits plan covering medical, dental, life, vision, and disability up to 100% by Payscale
Unlimited infertility coverage benefits through medical plans and supplemental health benefits
401(k) retirement program with an immediate, fully vested company match
16 weeks of paid parental leave for birthing and non-birthing parents
Health Savings Account (HSA) and Flexible Spending Account (FSA) options
Annual remote work stipend for wellness or home office equipment

About the Company

Payscale is the pioneer of compensation intelligence, helping organizations make smarter pay decisions that drive business performance. For over 20 years, the company has combined trusted market data with AI-powered technology to deliver actionable insights. Payscale operates with an employee-centric, remote-first model across the United States, Canada, the UK, the Philippines, and Romania, and adheres to five core values: data-informed decision making, customer first, succeeding together, relentless results, and leading the change.

How to Apply

Interested candidates should apply directly on the official Payscale careers page.

Questions candidates ask

What is the salary range for the Senior Product Marketing Manager role?

The salary range is between $129,040 and $193,560 USD per year.

Is this a remote position?

Yes, this is a remote-first position based in the United States, though Payscale cannot hire in Hawaii or the Quebec Province.

What experience is required for this job?

Candidates must have 7+ years of product marketing experience, including a senior or lead contributor role, ideally within a B2B SaaS company.

What tools will I be expected to use in this role?

Proficiency with tools including Gong, Salesforce, Seismic, and Tableau is required.

What benefits does Payscale offer?

Payscale provides comprehensive medical, dental, vision, and life insurance covered up to 100%, 401(k) matching, 16 weeks of paid parental leave, flexible PTO, HSA and FSA options, and an annual remote work stipend.

Ready to apply?

The application is on the official Payscale careers page.

Apply on company site