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Senior Product Manager, AI Adoption & Growth

demandbaseUS - RemoteProduct
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Salary
Not listed
Job type
Full-time
Work mode
Remote
Experience
Senior · 5+ yrs
Posted
16 Sept 2026
Status
Open · checked 7d ago

About this role

Senior Product Manager, AI Adoption & Growth is a remote position based in the US that suits an analytically minded product manager experienced in SaaS growth and AI platforms. The professional in this role will lead the product-led growth strategy for Demandbase, focusing on driving customer adoption, retention, and monetization of the company's AI-native application.

Role Overview

Demandbase is seeking a Senior Product Manager to own the end-to-end user journey for its Agentic Marketing roadmap. The position involves guiding users from initial discovery and first value through repeat AI usage, consumption growth, and commercial expansion across multiple GTM user personas.

Key Responsibilities

Define the product-led growth strategy for the AI-native application.
Own the end-to-end adoption funnel covering discovery, activation, repeat use, capability composition, AI consumption, and expansion.
Identify meaningful customer value behaviors beyond basic clicks, sessions, or feature exposure.
Collaborate with application product managers to remove friction and introduce relevant capabilities at the right moment.
Design and execute product experiments related to onboarding, recommendations, defaults, templates, notifications, approvals, usage visibility, and upgrade paths.
Develop lifecycle strategies for new and existing customers across diverse user personas.
Partner with Product Analytics and Data Science to establish instrumentation, behavioral cohorts, experimentation methods, and leading retention indicators.
Coordinate with Finance, Sales, Customer Success, and Marketing regarding AI packaging, credit models, trials, entitlements, and expansion motions.
Establish reusable growth patterns and platform requirements applicable across composable capabilities.
Translate successful experiments into durable product experiences and operating practices.

Requirements

Minimum of 5 years of experience in Product Management or a related field, featuring work in SaaS growth, PLG, AI products, or workflow platforms.
Demonstrated success in moving activation, retention, expansion, or consumption metrics through shipped product changes.
Familiarity with onboarding, core workflows, lifecycle engagement, packaging, and monetization.
Strong analytical and experimental judgment capable of distinguishing correlation from sufficient product decision evidence.
Experience influencing multiple product teams without assuming control of their roadmaps.
Ability to connect customer behavior, qualitative research, product strategy, and commercial outcomes.
Understanding of enterprise buying and adoption dynamics, including administrators, champions, permissions, enablement, and sales-assisted expansion.

Nice to Have

AI product experience

Skills and Tools

Product Management
SaaS Growth
Product-Led Growth (PLG)
Product Analytics
Data Science
Experimentation Methods

About the Company

Demandbase operates a pipeline AI platform that helps B2B enterprises automate growth, align account-based GTM strategies, and consolidate data and tech stacks. The company maintains offices in San Francisco, New York, Austin, Seattle, India, and the United Kingdom, and is recognized as a top workplace by Fortune and Selling Power.

How to Apply

Candidates should apply directly on the official company careers page.

Questions candidates ask

What is the location for this role?

This position is remote within the United States.

How many years of experience are required?

Candidates must have 5 or more years of experience in Product Management or a related field.

Is AI product experience mandatory?

While strongly preferred, AI product experience is listed as a nice-to-have qualification rather than a strict requirement.

What departments will this role collaborate with?

The role partners closely with Product Analytics, Data Science, Finance, Sales, Customer Success, and Marketing.

Are third-party recruiting agencies accepted?

No, Demandbase does not accept unsolicited resumes or outreach from third-party recruiting agencies.

Ready to apply?

The application is on the official demandbase careers page.

Apply on company site