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Senior Omni-Channel Manager

OLLYRemote, USABrand Impact Group
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Salary
$146,340 - $178,860 USD
Job type
Full-time
Work mode
Remote
Posted
16 Sept 2026
Status
Open · checked 7d ago

About this role

The Senior Omni-Channel Manager at OLLY is a remote, full-time position focused on building and maintaining a best-in-class digital presence across ecommerce and omni platforms. This role suits an entrepreneurial and data-driven marketing professional with extensive experience in paid acquisition and emerging AI-driven advertising systems.

Role Overview

OLLY is looking for a Senior Omni-Channel Manager to lead performance marketing strategy and campaign execution across major retail partners such as Target, Walmart, and Instacart. Reporting to the VP of Ecommerce and AI, this management role involves overseeing a multi-million-dollar budget and guiding a Senior Omni Associate. The position blends creative customer insight with AI-fluent decision-making to drive omnichannel sales, attract new consumers, and retain loyal buyers within the Vitamins, Minerals, and Supplements (VMS) space.

Key Responsibilities

Recruit, mentor, and develop the Senior Omni Associate to ensure top-tier execution of on-site media and retailer brand touchpoints.
Serve as the primary contact for Retailer Media, Roundel, Walmart Connect, and equivalent agentic advertising platforms.
Lead performance marketing strategy and multi-million-dollar campaigns across platforms like Target, Walmart, and Instacart to drive awareness and omnichannel sales.
Direct and audit autonomous campaign agent decisions, including bid shifts, budget reallocation, and creative rotation, verifying outcomes against business goals and inventory realities.
Collaborate with Ecom, Creative, and Systems teams to structure product data so OLLY surfaces effectively in AI-mediated shopping journeys and LLM-driven product discovery.
Explore full-funnel retail media formats beyond sponsored search, including video, audio, and Connected TV (CTV).
Partner closely with Sales, Sales Strategy, Social, Influencer, and Growth marketing teams to maintain an integrated omnichannel and traffic approach.

Requirements

Bring 7 to 10 years of experience across marketing and ecommerce with a strong focus on paid acquisition at a consumer brand with both a .com and brick-and-mortar presence.
Proven background as a strong people leader capable of coaching and developing a team.
Direct experience managing and tracking SEM and other ROAS-driven marketing investments.
Comfort directing and auditing agentic or AI-driven bidding and campaign systems while setting objectives and verifying outcomes.
Early adopter of next-generation technologies, innovation, and capabilities.
Deep understanding of methodologies for managing actionable test and learn efforts, such as incrementality testing and multi-touch attribution.
Proficiency in Excel and other Microsoft Office products.
Authorization to work in the United States without sponsorship.

Skills and Tools

Large Language Models (LLM)
SEM and ROAS tracking tools
Agentic and AI-driven bidding systems (e.g., Walmart Connect's Marty)
Excel and MS Office products
Martech and AI solution implementation
Multi-touch attribution and incrementality testing methodologies

Salary and Benefits

Base pay range of $146,340 to $178,860 per year, with final compensation determined by geographic location and experience.
Annual bonus opportunity.
100% employer-paid premiums for employee-only medical, dental, orthodontics, and vision insurance.
4 weeks of paid time off plus paid holidays and 12 mental health days per year.
100% paid parental leave, along with fertility and adoption benefits.
401(k) plan with employer match.
Wellness, hybrid work, and cell phone stipends, plus free company products.

About the Company

OLLY operates within the VMS Co-Op, a collection of fast-growing companies in the Vitamins, Minerals, and Supplements space that includes OLLY, SmartyPants, and future acquisitions. The brand focuses on delivering innovative wellness products and maintaining a vibrant, fun, and inspiring team culture.

How to Apply

To apply for this position, please visit the official OLLY careers page to submit your application and learn more about the hiring process.

Skills and tech stack

LLM

Questions candidates ask

Is this position fully remote?

Yes, this is a remote role based in the USA, though it requires traveling approximately four times per year to company offsites.

What is the salary range for the Senior Omni-Channel Manager?

The base pay range is $146,340 to $178,860 per year, determined by geographic location and experience.

How many years of experience are required?

Candidates must have 7 to 10 years of experience across marketing and ecommerce, focusing on paid acquisition at a consumer brand with both digital and physical retail presence.

What benefits are included with this role?

OLLY offers 100% employer-paid medical, dental, and vision insurance for employees, 4 weeks of PTO, 12 mental health days, paid parental leave, fertility and adoption benefits, a 401(k) with employer match, an annual bonus, and various stipends.

Will this role manage other team members?

Yes, this is a management role supported by a Senior Omni Associate, whom the manager will recruit, mentor, and develop.

Ready to apply?

The application is on the official OLLY careers page.

Apply on company site