About this role
Lucanet Group builds software solutions for modern finance and tax teams, automating processes like consolidation, financial planning, tax compliance, ESG reporting, and cash management for over 6,000 companies worldwide. Within the Marketing Operations team, the Senior GEO Manager takes charge of the organic and AI search visibility strategy across traditional search engines and emerging generative platforms like ChatGPT, Gemini, Perplexity, and Copilot. Reporting to Marketing Operations while collaborating closely with Content, Web Operations, and Product, the person in this role sets the vision for how the company's brand and products are cited and represented as an authority.
Day-to-day work centers on connecting visibility metrics to pipeline contribution, building multi-year roadmaps for generative visibility, and monitoring brand representation across various AI answer engines. This position suits someone who takes deep ownership of their work, maintains hands-on knowledge of LLM retrieval mechanisms, and communicates complex search strategies clearly to both technical peers and senior executives.
What you will do
- Manage Lucanet's end-to-end SEO, GEO, AEO, and LLM optimization strategy in alignment with annual digital plans and pipeline targets.
- Develop a multi-year roadmap for organic and generative visibility that includes distinct milestones and measurable success criteria.
- Oversee technical, on-page, semantic, and authority-building initiatives across Web, Product Marketing, and Content teams.
- Design a comprehensive KPI framework covering both traditional SEO and AI visibility metrics while maintaining executive dashboards.
- Track and analyze brand representation across platforms such as ChatGPT, Google AI Overviews, Perplexity, Copilot, and Gemini.
- Deliver quarterly strategic updates to technical teams and senior leadership with appropriate depth and framing.
What you need
- Demonstrated experience leading end-to-end SEO strategy for a B2B SaaS organization from initial roadmap creation to hands-on execution.
- Current, practical knowledge of GEO and AEO, specifically regarding how LLMs retrieve, rank, and cite content.
- Expert proficiency in industry tools including Semrush, Ahrefs, Screaming Frog, Google Search Console, and GA4.
- Proven ability to build and own dashboards and multi-touch attribution models that inform executive-level decisions.
- Experience presenting search strategies and results to CMO-level or senior leadership audiences in advanced English.
Nice to have
- Hands-on experience with AI citation tools such as Profound, Otterly.ai, or Peec AI
- Proficiency in HubSpot CMS and Marketing Hub, or experience with Adobe Experience Manager
- German, French, or Spanish language skills
Benefits
- Flexible and hybrid working through the Lucaflex model
- Remote work from another country for up to 90 days a year supported by Workflex
- Professional development budget with dedicated time and resources
- Structured feedback process through Lucanet Engage
- Paid volunteer days for causes you care about
- Health and wellbeing support including company programs, sport subsidies, and mental health support
- 28 paid vacation days a year
- Health and sports support benefit
- Employer pension contributions
- Transportation allowance in line with Dutch regulations
Skills and tech stack
Questions candidates ask
What is the remote work policy for this role?
Flexible and hybrid working is available through the Lucaflex model, which lets you plan your working hours and location according to your needs. You can also work remotely from another country for up to 90 days a year outside your home country, supported by a partner called Workflex.
What tools and platforms will I use in this position?
The role involves expert-level use of Semrush, Ahrefs, Screaming Frog, Google Search Console, and GA4. Nice-to-have tools include AI citation platforms like Profound, Otterly.ai, or Peec AI, as well as HubSpot CMS, Marketing Hub, or Adobe Experience Manager.
Which team will I be working with?
You will report into the Marketing Operations team and work cross-functionally with Content, Web Operations, and Product. The position involves communicating your strategy clearly to the marketing team and senior leadership.
What professional development support is offered?
You receive a professional development budget with dedicated time and resources to build skills for your career path. Additionally, a structured feedback process called Lucanet Engage supports your personal and professional development through regular dialogue.