About this role
Driving organic and AI search visibility, this team member owns the strategy across traditional engines and generative platforms like ChatGPT, Gemini, and Perplexity. Working within the Marketing Operations group, the successful candidate collaborates closely with Content, Web Operations, and Product to ensure Lucanet is cited and represented as an authority in the financial performance management sector.
Created to build and execute a multi-year roadmap for generative visibility and technical optimization, the role connects visibility metrics directly to pipeline contribution and commercial outcomes. Professionals who thrive here are curious, take real ownership of their initiatives, and communicate effectively with both technical peers and executive leadership.
What you will do
- Own Lucanet's comprehensive SEO, GEO, AEO, and LLM optimization strategy in alignment with annual digital plans and pipeline targets.
- Develop a multi-year roadmap for organic and generative visibility featuring clear milestones and measurable success criteria.
- Oversee technical, on-page, semantic, and authority-building programs by partnering with Web, Product Marketing, and Content teams.
- Monitor brand representation across various generative AI platforms and traditional search engines.
- Build a robust KPI framework covering both traditional SEO and AI visibility metrics while managing executive dashboards.
- Present quarterly strategic updates tailored for technical groups and executive stakeholders alike.
What you need
- Lead end-to-end SEO strategy for a B2B SaaS organization from initial roadmap creation through hands-on execution.
- Demonstrate current, practical knowledge of GEO and AEO regarding how LLMs retrieve, rank, and cite content.
- Utilize industry tools such as Semrush, Ahrefs, Screaming Frog, Google Search Console, and GA4 at an expert level.
- Build and maintain dashboards and multi-touch attribution models that inform high-level executive decisions.
- Communicate search strategy and results clearly to CMO-level and senior leadership audiences in advanced English.
Nice to have
- Hands-on experience with AI citation tools such as Profound, Otterly.ai, or Peec AI
- Proficiency in HubSpot CMS and Marketing Hub, or experience with Adobe Experience Manager
- German, French, or Spanish language skills
Benefits
- Flexible and hybrid working through the Lucaflex model
- Remote work from another country for up to 90 days a year via Workflex
- Professional development budget with dedicated time and resources
- Structured feedback process through Lucanet Engage
- Paid volunteer days for causes you care about
- Health and wellbeing support including sport subsidies and private health insurance
Skills and tech stack
Questions candidates ask
What is the remote work policy?
The Lucaflex model provides flexible and hybrid working options to plan hours and location according to professional responsibilities. Employees can also work remotely from another country for up to 90 days a year with support from Workflex.
What tools and platforms will I use?
The tech stack includes Semrush, Ahrefs, Screaming Frog, Google Search Console, and GA4. Additional familiarity with HubSpot CMS, Adobe Experience Manager, and AI citation tools like Profound, Otterly.ai, or Peec AI is also relevant.
Which team will I be joining?
You will sit within the Marketing Operations team and work cross-functionally with the Content, Web Operations, and Product departments. The broader organization consists of a global team of over 900 people.
What professional growth support is available?
A dedicated professional development budget provides time and resources to build skills for your career path. Additionally, a structured feedback process called Lucanet Engage supports personal and professional development through regular dialogue.