About this role
Developing and executing multi-channel demand generation campaigns to drive lead generation, pipeline growth, and revenue forms the core of daily operations for this role. Reporting to the Head of Demand Generation & Integrated Campaigns, the individual builds programs spanning content syndication, paid newsletters, email nurtures, direct mail, and webinars while partnering closely with BDRs, sales, product marketing, and creative teams.
Glean creates the Work AI platform, combining advanced enterprise search, an AI Assistant, and scalable AI agents on an open ecosystem to help organizations govern and customize artificial intelligence. The position exists to scale marketing campaigns that generate net new leads and influence opportunity creation within the target market segment. Candidates who thrive here bring a balance of creative and analytical skills, operational organization, and experience driving both broad demand generation and account-based marketing programs in fast-paced environments.
What you will do
- Develop and execute multi-channel demand generation campaigns including content syndication, paid newsletters, email nurtures, direct mail, referral programs, and demo programs.
- Manage the webinar program across direct, third-party, and partner formats from concept through promotion, logistics, and follow-up.
- Collaborate closely with BDRs and sales counterparts to operationalize campaigns, ensure enablement, and maintain consistent follow-through.
- Partner with product marketing, content, and creative teams to build compelling messaging, landing page copy, and visual assets.
- Leverage data and analytics to continuously refine strategies, track performance, and optimize conversion rates and cost-effectiveness.
- Execute targeted account-based marketing strategies for high-value accounts, aligning marketing efforts with sales to drive engagement and revenue.
- Manage timelines, budgets, and resources to ensure successful campaign delivery and oversee the full marketing campaign lifecycle.
What you need
- Bring five or more years of experience in a fast-paced environment, with B2B SaaS background strongly preferred.
- Hold a Bachelor of Science or Bachelor of Arts degree in Business, Marketing, or a related field.
- Demonstrate familiarity with CRM and marketing automation tools, with specific preference for Salesforce and Marketo.
- Grow a database organically via multiple channels and establish effective sales enablement processes.
- Partner successfully with sales teams by generating qualified leads for SDRs and BDRs.
- Learn new technologies, products, and systems quickly while handling competing priorities in an ever-changing environment.
Nice to have
- Experience with Sendoso
- Experience with Apollo
Benefits
- Medical, Vision, and Dental coverage
- Generous time-off policy
- 401k plan contribution
- Home office improvement stipend
- Annual education and wellness stipends
- Daily healthy lunches and regular company events
Skills and tech stack
Questions candidates ask
What is the remote or office policy for this job?
The role is hybrid, requiring four days a week in either the Mountain View or San Francisco office.
What is the compensation range for this position?
The standard base salary range for this position is $163,000 to $187,000 annually, with actual compensation determined by location, level, job-related knowledge, skills, and experience.
What tools and software are used in this role?
The tech stack includes CRM and marketing automation tools such as SFDC and Marketo, with experience using Sendoso and Apollo noted as a plus.
Who does this position report to?
The position reports to the Head of Demand Generation & Integrated Campaigns, working closely with sales, partner teams, and marketing counterparts.