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Senior Analyst, Marketing Science

Double GoodChicagoData
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Salary
$80K - $115K USD
Job type
Full-time
Posted
18 Sept 2026
Status
Open · checked 7d ago

About this role

Double Good is seeking a Senior Analyst, Marketing Science to join the data team in a hybrid capacity at the downtown Chicago office. This professional will act as the primary marketing data expert, driving insights into organizer acquisition, retention, and overall marketing performance.

Role Overview

The Senior Analyst, Marketing Science functions as the dedicated data specialist for the marketing department, transforming complex datasets into strategic insights. This position focuses heavily on diagnosing growth drivers, designing predictive models, and managing channel reporting. Working collaboratively with marketing leaders, the individual in this role ensures that campaign strategies rely on solid, data-backed evidence.

Key Responsibilities

Supervise channel performance reporting across different youth activities, campaigns, and cohorts using Looker as a baseline.
Construct behavioral and value-based segmentation models for organizers, sellers, and buyers to refine targeting and forecasting efforts.
Direct funnel conversion studies, repeat behavior tracking, and churn analysis on a biweekly schedule alongside the marketing group.
Evaluate marketing spend metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Return on Ad Spend (ROAS).
Trace the complete customer journey from the initial touchpoint to repeat fundraising events and analyze market penetration.
Collaborate with the data science division to develop predictive churn scoring and lookalike-organizer frameworks.
Design and execute experimental frameworks including A/B tests, holdouts, and geo-experiments.

Requirements

Minimum of 4 years of professional experience in marketing analytics, growth analytics, or marketing science.
Advanced SQL capabilities using modern cloud data warehouses like Snowflake, alongside working knowledge of dbt.
Practical experience using Python or R for handling cohorts, statistical analysis, and audience segmentation.
Direct background in measuring marketing efficiency, attribution models, incrementality, and payback metrics.
Experience in designing experiments, determining appropriate sample sizes, and interpreting empirical results accurately.
Familiarity with BI platforms like Looker and product analytics eventing data.
Bachelor's degree in economics, statistics, marketing analytics, mathematics, or a related quantitative academic field.

Nice to Have

Background working within direct-to-consumer e-commerce or consumer packaged goods companies.
Prior involvement in putting churn, propensity, or lookalike models into production alongside a data science team.
Exposure to paid advertising data from networks like Meta, Google, and TikTok, or lifecycle platforms such as Braze and HubSpot.
Knowledge of geo-experiments, marketing-mix modeling, and referral-driven marketing analytics.
Familiarity with utilizing AI and large language model technologies to expedite analytical workflows.

Skills and Tools

Python
SQL
Spark
LLM
Snowflake
dbt
Looker
BI Tools

Salary and Benefits

The annual base salary range for this position is $80,000 to $115,000, complemented by a target annual bonus of 10% of the base salary. Eligible full-time employees receive comprehensive medical, dental, and vision insurance coverage. Additional perks include immediate 401(k) vesting, paid time off, company-paid leaves, and a signature popcorn allowance.

About the Company

Double Good is a technology company and fundraising app that allows youth organizations and schools to run short fundraisers by selling gourmet popcorn and keeping 50% of the proceeds. Recognized frequently for rapid growth and impact, the organization is guided by a mission to spread joy. This commitment extends to supporting the Double Good Kids Foundation, a 501(c)(3) nonprofit dedicated to creating inclusive spaces for children with special needs.

How to Apply

Interested candidates should visit the official Double Good careers page to submit their application.

Skills and tech stack

PythonSQLSparkLLMSnowflakedbt

Questions candidates ask

What is the location and work style for this position?

This position is a hybrid role based out of the downtown Chicago office, requiring employees to be onsite three days per week.

What is the salary range for the Senior Analyst, Marketing Science role?

The annual base salary ranges from $80,000 to $115,000, with a target annual bonus of 10% of the base salary.

What experience is required to apply?

Applicants must have 4 or more years of professional experience in marketing analytics, growth analytics, or marketing science.

Does Double Good provide visa sponsorship?

No, this position requires current authorization to work in the United States, and visa sponsorship is not available.

What technical skills are necessary for the job?

Candidates need expert SQL skills on a cloud warehouse like Snowflake, working knowledge of dbt, and proficiency in Python or R.

Ready to apply?

The application is on the official Double Good careers page.

Apply on company site