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Product Marketing Manager

NablaParis officeProduct
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Salary
Not listed
Job type
Full-time
Posted
14 Sept 2026
Status
Open · checked 7d ago

About this role

Role Overview

The Product Marketing Manager at Nabla will own how the company positions, launches, and drives adoption of its clinical AI assistant for healthcare professionals at the Paris office. This hands-on operational role suits an experienced marketer with a strong product DNA who can turn usage insights into direct in-app and email campaigns.

Key Responsibilities

Own end-to-end weekly in-app launch communication for new features at a fast cadence, defining positioning, messaging, and design flows.
Manage the full lifecycle strategy across onboarding, activation, engagement, and retention with tailored segmentation for self-serve users and enterprise health systems.
Lead a rigorous experimentation roadmap including A/B testing of messaging, creative, cadence, and value propositions.
Collaborate closely with Product Marketing peers, Design, PM, Data, Product Ops, Clinical, and Brand teams to align programs with business goals while ensuring compliance with HIPAA and relevant regulations.
Take ownership of the communication stack starting with Userpilot, build process documentation, and leverage AI tools for daily efficiency.

Requirements

3 to 5 years of experience in B2B product marketing, lifecycle marketing, or product-led growth marketing, featuring hands-on ownership of in-app channels.
Proven ability to craft positioning and messaging for product launches and ship them directly.
Deep expertise across the full post-signup funnel covering onboarding, activation, engagement, and retention.
Strong product DNA with sharp attention to user workflows and the details shaping the product experience.
Strong strategic, analytical, and cross-functional collaboration skills with a track record of scaling adoption and engagement.
Comfort operating in a highly regulated, high-stakes healthtech industry where accuracy and security are non-negotiable.

Nice to Have

Hands-on experience using Userpilot and HubSpot.
Familiarity with Looker, Tableau, Mixpanel, Amplitude, or similar analytics tools.
Prior experience working in a regulated industry such as healthcare or behavioral health.
Experience utilizing AI-powered personalization, segmentation tools, or machine learning-informed campaign optimization.
Experience marketing directly to professional or clinical end users.

Skills and Tools

Product Marketing and Lifecycle Marketing
In-app and Email Campaign Execution
Userpilot and HubSpot
A/B Testing and Cohort Analysis
Data Analytics and Cross-functional Collaboration

About the Company

Nabla brings joy back to the practice of medicine by developing a leading AI assistant that restores the human connection in healthcare. Backed by a $70M Series C funding round and trusted by over 100,000 clinicians across 130 organizations, the company is expanding its Paris team to build the next generation of clinical AI.

How to Apply

Candidates should apply directly on the official Nabla careers page, ensuring all applications are submitted through authorized company channels.

Questions candidates ask

Where is this position located?

This role is based out of the Nabla Paris office.

How many years of experience are required?

Applicants should have 3 to 5 years of experience in B2B product marketing, lifecycle marketing, or product-led growth marketing.

What tools will I use in this role?

The role involves working with Userpilot as part of the communication stack, alongside potential use of HubSpot, analytics platforms like Mixpanel or Looker, and various AI tools for daily efficiency.

Who are the target audiences for Nabla's marketing programs?

Nabla serves self-serve clinicians who discover and adopt the product independently, as well as mid-market and enterprise health systems managed by Customer Success Managers.

How should I submit my application?

Applications must be submitted through the official company careers page.

Ready to apply?

The application is on the official Nabla careers page.

Apply on company site