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Principal UX Engineer, Ads

RedditRemote - United StatesProduct Design
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Salary
Not listed
Job type
Full-time
Work mode
Remote
Posted
11 Aug 2026
Status
Open · checked 7d ago

About this role

Reddit is seeking a Principal UX Engineer to shape advertising tools and consumer ad experiences across the platform on a remote basis within the United States. This strategic, hands-on role is an ideal match for an experienced technologist who views code as a medium for product design and wants to help teams transition smoothly from initial exploration to production-ready solutions.

Role Overview

The Principal UX Engineer sits directly at the intersection of design and engineering, driving the UX Engineering strategy across multiple facets of Reddit Ads. In this capacity, the professional builds functional prototypes, internal workflow tools, and PR-ready product directions. By working collaboratively across design, research, product, engineering, and data science, the individual helps bring clarity to complex challenges while maintaining a strong commitment to hands-on craft.

Key Responsibilities

Define and lead the UX Engineering strategy across diverse areas of Reddit Ads.
Build high-quality functional prototypes, workflow tools, and agents to accelerate product exploration and engineering reviews.
Partner with senior cross-functional leaders to shape product direction and resolve ambiguous opportunities.
Develop reusable systems, components, and tools that streamline the transition from research and design into production.
Elevate interaction quality, performance, accessibility, and technical craft throughout the ad experience.
Implement AI-native workflows, tools, and agents to enhance how the Ads Design team collaborates and ships.
Mentor fellow practitioners and help scale UX Engineering as a core capability across the organization.

Requirements

Extensive background at the intersection of product design and engineering, with a proven history of shipping interactive products.
Strong hands-on expertise utilizing modern frontend technologies like React and TypeScript.
Experience constructing production-adjacent prototypes, frontend infrastructure, or internal tools for designers and engineers.
Exceptional product and interaction judgment capable of translating complex concepts into intuitive user experiences.
Background influencing product direction across multiple teams or product areas.
Robust systems thinking skills for creating reusable patterns and platforms.
Fluency in AI-assisted coding, advanced prototyping workflows, and agents.
Capacity to navigate ambiguity, execute thoughtful tradeoffs, and unify perspectives from design, engineering, product, and research.
Strong communication skills tailored for senior cross-functional partners.
A comprehensive portfolio demonstrating technical architecture, systems thinking, collaboration, and use cases beyond just visual UI outcomes.
Passion for remaining hands-on while elevating the work of others.

Nice to Have

Background in advertising.
Experience working on complex products such as marketplaces, enterprise software, developer platforms, analytics, commerce, AI-powered experiences, or multi-sided ecosystems.

Skills and Tools

React
TypeScript
AI-assisted coding and prototyping workflows
Frontend infrastructure and tooling
Systems thinking and design patterns

Salary and Benefits

Base salary range: $245,800 to $344,100 USD.
Eligibility for equity in the form of restricted stock units and potential commissions based on the specific position.
Comprehensive healthcare benefits and income replacement programs.
401(k) program with employer match.
Global benefit programs covering workspace, professional development, and caregiving support.
Specialized support including family planning, gender-affirming care, and mental health coaching.
Flexible vacation and paid volunteer time off, alongside generous paid parental leave.

About the Company

Reddit is a community of communities built on shared interests, authenticity, and trust, hosting over 100,000 active communities and approximately 130 million daily active unique visitors. The platform's Ads Design and Research team focuses on shaping the end-to-end advertising ecosystem, ranging from advertiser tools to measurement systems.

How to Apply

Interested candidates should visit the official Reddit careers page to submit an application for this remote position.

Skills and tech stack

ReactTypeScript

Questions candidates ask

What is the salary range for the Principal UX Engineer, Ads role?

The base salary range for this position is $245,800 to $344,100 USD, with final offers determined by skills, depth of experience, and relevant credentials.

Is this a remote position?

Yes, this role is listed as Remote within the United States.

What core technical skills are required?

Candidates must have strong hands-on expertise with modern frontend technologies such as React and TypeScript, alongside fluency in AI-assisted coding and advanced prototyping.

What benefits are provided to U.S.-based employees?

Benefits include comprehensive healthcare, a 401(k) with employer match, flexible vacation, paid parental leave, mental health coaching, family planning support, and gender-affirming care.

Is advertising experience mandatory?

No, advertising experience is helpful but not required. Reddit also welcomes candidates with backgrounds in marketplaces, developer platforms, enterprise tools, analytics, commerce, or AI-powered experiences.

Ready to apply?

The application is on the official Reddit careers page.

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