Principal Data Scientist, Marketing Measurement
About this role
The Principal Data Scientist, Marketing Measurement role at Upstart is a remote position based in the United States that suits an experienced quantitative professional focused on causal inference and marketing analytics. The incumbent acts as the measurement lead for marketing, finance, and product leaders to determine the true impact of marketing spend across various channels.
Role Overview
The Principal Data Scientist, Marketing Measurement position sits within the Marketing Science team at Upstart. This individual owns how the organization evaluates its marketing investments, decides budget allocations, and manages attribution models across multiple acquisition channels.
Key Responsibilities
Requirements
Nice to Have
Skills and Tools
Salary and Benefits
The anticipated base salary range for this position in the United States is $182,300 to $252,500 USD, with actual pay determined by geographic location, skills, experience, and relevant education. Additional compensation elements include target bonuses, annual equity grants, a 401(k) plan with company matching, an Employee Stock Purchase Plan, comprehensive health coverage including medical, dental, and vision, Health Savings Account contributions, life insurance, disability coverage, paid time off, and paid family or parental leave.
About the Company
Upstart operates an AI lending marketplace in partnership with banks and credit unions to expand access to affordable credit. The organization is digital-first with team members spread across the United States and Canada, supplemented by periodic in-person collaboration sessions.
How to Apply
To apply for this position, please visit the official Upstart careers page.
Skills and tech stack
Questions candidates ask
Where is the Principal Data Scientist, Marketing Measurement position located?
This role is remote and available in the United States.
What is the salary range for this role in the US?
The anticipated base salary range is $182,300 to $252,500 USD, depending on geographic location, skills, and experience.
How many years of experience are required?
Candidates must have 8+ years of experience in data science or a related quantitative role, with significant experience measuring marketing or growth spend.
What technical skills are needed for the job?
Strong Python and SQL skills are required, along with expertise in causal inference, incrementality testing, and attribution modeling.
What benefits are included in the compensation package?
Benefits include target bonuses, annual equity grants, a 401(k) with company match, medical, dental, and vision coverage, health savings accounts, life insurance, disability coverage, and paid time off.