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Principal Brand Content & AI Search Visibility

DatabricksSan Francisco, CaliforniaMarketing
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Salary
$223,100 — $306,800 USD
Job type
Full-time
Experience
Senior · 10+ yrs
Posted
8 Oct 2026
Status
Open · checked 7d ago

About this role

Based in San Francisco, California, this full-time Principal Brand Content & AI Search Visibility role suits an experienced content leader focused on brand storytelling and AI-era discoverability. The position is ideal for a professional with a background in content strategy who wants to shape how large language models discover and cite brand content.

Role Overview

Databricks seeks a content lead to manage high-volume brand content and optimize it for AI answer engines. This position involves analyzing LLM visibility gaps, developing writing guidelines, and orchestrating internal teams, agencies, and AI agents to produce authoritative content.

Key Responsibilities

Establish ongoing Generative Engine Optimization and AI answer analysis to map content roadmaps against business objectives and visibility gaps.
Oversee a system of AI agents, technical writers, and external contributors to create, optimize, and evaluate content.
Build and maintain brand context, target prompts, and writing guidelines for internal subject matter experts and AI agents.
Serve as the final editorial checkpoint for long-form articles, blogs, video scripts, and web copy across all production channels.
Track performance across traditional and AI-driven search engines and report results to leadership.
Enable broader marketing teams with prompt design, AI writing tools, and brand messaging standards.

Requirements

Ten or more years of professional background in editorial leadership, brand content, or content strategy.
Experience managing both internal staff and external contributors such as agencies or freelancers.
Practical working knowledge of traditional SEO fundamentals alongside hands-on Generative Engine Optimization experience.
Familiarity with AI visibility platforms, SEO tools, structured data, and schema markup.
Background in enterprise SaaS, B2B technology, or the data and AI sector.

Skills and Tools

Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)
Search Engine Optimization (SEO)
Profound, Conductor, AirOps, and Peec.ai
Semrush, Google Search Console, and Google Analytics (GA4)
Schema markup and structured data
Video production workflows

Salary and Benefits

The salary range for this position is $223,100 to $306,800 USD. Additional total compensation elements may include equity eligibility, annual performance bonuses, and regional employee benefits.

About the Company

Databricks operates as a data and intelligence enterprise, offering a unified platform utilized by over 20,000 organizations globally to build data and artificial intelligence applications, analytics, and agents.

How to Apply

Candidates should visit the official company careers page to review application details and submit their candidacy.

Skills and tech stack

ProfoundConductorAirOpsPeec.aiSemrushGoogle Search ConsoleGoogle Analytics (GA4)Schema markupLLMLLMs

Questions candidates ask

Where is this job located?

This full-time position is located in San Francisco, California.

What is the salary range for the role?

The expected salary range is $223,100 to $306,800 USD, with potential for annual performance bonuses and equity.

How many years of experience are required?

Candidates must have 10 or more years of experience in content strategy, editorial leadership, or brand content.

What specific tools and platforms are mentioned for this role?

The role utilizes platforms such as Profound, Conductor, AirOps, Peec.ai, Semrush, Google Search Console, and Google Analytics.

How should an interested candidate apply?

Applicants should visit the official Databricks company careers page to apply.

Ready to apply?

The application is on the official Databricks careers page.

Apply on company site