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Performance Marketing Lead

LightfieldHQ: San FranciscoGTM
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Salary
$180K - $220K USD
Job type
Full-time
Posted
8 May 2026
Status
Open · checked 7d ago

About this role

Lightfield is seeking a full-time Performance Marketing Lead based at the San Francisco headquarters to shape an AI-native customer acquisition engine. This on-site role suits a hands-on growth professional eager to scale paid acquisition and self-serve funnels for an expanding business.

Role Overview

Lightfield is transforming CRM into an intelligent business world model that learns from customer conversations and team communications. As the Performance Marketing Lead, the professional stepping into this position will establish an innovative, AI-centric growth machine from the beginning. Reporting directly to the Head of GTM, this role involves owning a comprehensive paid media mix and steering the complete self-serve funnel from initial ad impression to user activation.

Key Responsibilities

Design and construct an AI-native performance marketing framework by integrating AI agents and the Lightfield platform into experimentation, creative generation, and data analysis.
Direct the strategy and practical execution of paid campaigns across Google, LinkedIn, Meta, Reddit, X, and targeted newsletter sponsorships.
Manage self-serve sign-up and conversion objectives while actively removing friction throughout the customer acquisition journey.
Supervise lifecycle marketing by crafting onboarding sequences, trial notifications, and re-engagement pathways for churned users.
Establish robust measurement frameworks, including attribution tracking, brand campaign impact evaluation, and data reporting to guide future investments.

Requirements

Operates as an AI-native professional who leverages artificial intelligence for rapid analysis, creative testing, and landing page briefing.
Possesses deep, direct execution experience managing campaigns independently within Google and LinkedIn advertising platforms.
Demonstrates fluency in evaluating blended brand and direct-response budgets, utilizing incrementality testing, and understanding attribution models.
Exhibits strong written communication abilities capable of producing crisp creative briefs, sharp advertising copy, and clear analytical reports.
Brings a proven history of success working within fast-paced, early-stage company environments with high ambiguity and a daily shipping cadence.

Skills and Tools

Google Ads
LinkedIn Ads
Meta Ads
Reddit Ads
X Ads
Newsletter sponsorships
Self-serve conversion optimization
Lifecycle marketing attribution systems

Salary and Benefits

Annual salary ranging from $180,000 to $220,000 in USD
Meaningful early equity allocation
Comprehensive health insurance covering medical, dental, and vision
Three weeks of paid time off
Eleven paid company holidays plus an additional winter holiday break
Three months of paid family leave
Hybrid schedule featuring remote work on Wednesdays
Regular team dinners, social events, offsites, and company retreats
401(k) retirement plan
Commuter and daily lunch stipends

About the Company

Lightfield is reimagining traditional CRM software by building a living model of how a company operates based on emails, meetings, and conversations. Over 5,000 companies have adopted the product since its November launch, backed by over $70 million in funding from investors including Andreessen Horowitz, Coatue, Maverick Ventures, and Greylock. The founding team previously built Tome, which scaled to more than 25 million users, and brings professional backgrounds from Llama, Instagram, Google, and Salesforce.

How to Apply

Interested candidates should visit the official company careers page to submit an application for this position.

Questions candidates ask

What is the location and work arrangement for the Performance Marketing Lead?

The role is based at the Lightfield headquarters in San Francisco, California, with a regular work schedule that includes working from home on Wednesdays.

What is the salary range for this position?

The salary ranges from $180,000 to $220,000 per year in USD.

Who does the Performance Marketing Lead report to?

This position reports directly to the Head of GTM.

What advertising platforms will this role manage?

The role involves running strategy and execution across Google, LinkedIn, Meta, Reddit, X, and newsletter sponsorships.

What benefits are included with employment?

Benefits include competitive salary, early equity, health insurance, 3 weeks of PTO, paid company holidays, a winter break, 3 months of paid family leave, 401(k), commuter and lunch stipends, and regular team events.

Ready to apply?

The application is on the official Lightfield careers page.

Apply on company site