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Marketing Technology & Operations Lead

BasetenNew YorkGTM
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Salary
$190K - $210K USD
Job type
Full-time
Work mode
Remote
Posted
15 Aug 2026
Status
Open · checked 7d ago

About this role

Role Overview

The Marketing Technology & Operations Lead at Baseten is a full-time position based in New York or available remotely, designed for professionals with at least six years of B2B SaaS experience who want to scale core infrastructure. This role suits an experienced operations expert ready to treat marketing systems like production infrastructure to support rapid growth.

Key Responsibilities

Manage the complete marketing tech stack end-to-end, including ad platforms, email systems, tracking pixels, forms, and connectors.
Create robust inbound defenses such as bot protection, rate limiting, domain validation, and proactive alerting.
Maintain strict data integrity by overseeing UTM governance, lifecycle stages, campaign membership, lead routing logic, and metric definitions.
Structure the web request pipeline alongside development agencies using formalized tickets, SLAs, and launch runbooks.
Streamline internal marketing operations intake by triaging, prioritizing, and automating recurring requests.
Collaborate closely with RevOps, Sales, and Data teams to eliminate workflow gaps and revenue data leaks.
Develop and implement custom solutions, net-new capabilities, and AI-powered workflows as required.
Establish and execute a clear roadmap for the future vision of the marketing tech stack.

Requirements

Minimum of 6 years of experience working in marketing operations within a B2B SaaS or developer-tooling organization.
Extensive hands-on background with Marketing Automation Platforms and Salesforce, including field mapping, workflows, and sync governance.
Demonstrated history of personally designing and building infrastructure for lead scoring, routing, lifecycle stages, and attribution.
Proven capability in resolving data hygiene issues such as deduplication, backfills, spam mitigation, and tracking outages.
Familiarity with webhooks, tag management, APIs, and lightweight automation tools like Python, Zapier, n8n, or AI agents.
Strong understanding of email infrastructure, deliverability protocols, and rigorous quality assurance instincts.
Excellent stakeholder management skills across diverse internal departments and external agency partners.

Skills and Tools

Python
Spark
Salesforce
Marketing Automation Platforms (MAPs)
Google Tag Manager (GTM)
Zapier
n8n
APIs and Webhooks

Salary and Benefits

Competitive annual salary ranging from $190,000 to $210,000 USD along with meaningful equity.
Full 100% medical, dental, and vision insurance coverage for U.S. employees and their dependents.
Flexible paid time off policy, which includes a company-wide Winter Break from Christmas Eve to New Year's Day.
Paid parental leave benefits.
Family-building and fertility stipend provided through Carrot.
Company-facilitated 401(k) program for U.S. staff.

About the Company

Baseten powers mission-critical inference infrastructure for dynamic artificial intelligence companies across the globe. By combining applied AI research, developer tooling, and flexible infrastructure, the organization enables frontier teams to bring cutting-edge models into production. Backed by a recent Series F funding round led by prominent investors, Baseten is expanding rapidly and building the definitive platform for AI engineering.

How to Apply

Interested candidates should submit their application directly through the official Baseten careers page to join the team.

Skills and tech stack

PythonSpark

Questions candidates ask

What is the location requirement for this position?

This position is based in New York or can be performed remotely.

How many years of experience are required?

Applicants must have at least 6 years of experience in marketing operations at a B2B SaaS or developer-tooling company.

What is the salary range for the Marketing Technology & Operations Lead?

The salary ranges from $190,000 to $210,000 USD per year, plus meaningful equity.

What benefits are included for U.S. employees?

U.S. employees receive 100% coverage for medical, dental, and vision insurance, a company-facilitated 401(k), paid parental leave, a Carrot fertility stipend, and flexible PTO including a company-wide winter break.

How should I apply for this job?

You should apply directly on the official Baseten company careers page.

Ready to apply?

The application is on the official Baseten careers page.

Apply on company site