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Marketing Operations Manager

PlayOn! SportsAlpharetta, GABusiness Operations
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Salary
Not listed
Job type
Full-time
Posted
13 Aug 2026
Status
Open · checked 7d ago

About this role

Role Overview

The Marketing Operations Manager position at PlayOn! Sports is an on-site role based in Alpharetta, Georgia, designed for analytical professionals with a background in revenue and marketing technology. This role suits individuals who enjoy bridging marketing, sales, and analytics to scale B2B demand generation pipelines and deploy artificial intelligence solutions.

Key Responsibilities

Build and maintain scalable B2B marketing operations to enhance campaign execution, reporting accuracy, and overall operational efficiency.
Manage the B2B marketing technology ecosystem, covering CRM integrations, marketing automation platforms, analytics tools, and AI applications.
Construct dashboards and reporting mechanisms to track pipeline generation, campaign results, customer engagement, and marketing ROI.
Partner collaboratively across Marketing, Sales, Revenue Operations, Analytics, and Product departments to set data quality standards and measurement frameworks.
Design, document, and streamline marketing processes to boost scalability.
Lead the adoption of AI-powered workflows, evaluate new artificial intelligence tools, and automate repetitive tasks while upholding governance standards.
Support demand generation initiatives by overseeing lead routing, attribution models, and operational readiness.

Requirements

Bring at least five years of professional experience in Marketing Operations, Revenue Operations, Marketing Analytics, or related fields.
Demonstrated background supporting lead lifecycle management, marketing attribution, pipeline reporting, and campaign operations.
Strong technical proficiency using business intelligence and reporting tools like Tableau, Looker, or Power BI.
Extensive experience administering or working directly with CRM systems and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Pardot.
Proven track record of improving business workflows through technology and automation.
Prior experience evaluating and implementing artificial intelligence tools within a business or marketing environment.
Excellent communication skills to effectively explain technical concepts to non-technical partners.

Skills and Tools

Marketing Automation Platforms (HubSpot, Marketo, Salesforce, Pardot)
Business Intelligence and Reporting Tools (Looker, Tableau, Power BI)
CRM Administration and Integrations
AI Tools and Automated Workflow Implementation
Lead Lifecycle Management and Attribution Modeling
Project Management and Cross-Functional Collaboration

Salary and Benefits

Multiple medical insurance plan options to choose from
Dental, vision, life, and disability insurance coverage
Access to an Employee Emergency Fund
Company equity through stock options
Open paid time off (PTO) policy
401(k) retirement plan featuring a company match
Hybrid and flexible working environment

About the Company

PlayOn! Sports brings high school athletics to life through platforms like GoFan, NFHS Network, and MaxPreps, connecting fans, parents, and communities to local games and events. Backed by KKR, the organization builds essential technology that helps schools manage ticketing, streaming, fundraising, and concessions. Operating as a growth-stage company, PlayOn! Sports fosters a collaborative culture centered on accountability, continuous learning, and shared success.

How to Apply

Interested candidates should visit the official company careers page to submit an application for this role.

Questions candidates ask

Where is the Marketing Operations Manager position located?

The role is located in Alpharetta, Georgia, with a hybrid and flexible work environment available.

How many years of experience are required for this role?

Candidates must have five or more years of experience in B2B Marketing Operations, Revenue Operations, Marketing Analytics, or a similar capacity.

What technical tools and platforms are mentioned for this role?

The role involves working with marketing automation and CRM platforms such as HubSpot, Salesforce, Marketo, and Pardot, alongside BI and reporting tools like Looker, Tableau, and Power BI.

What benefits are offered to full-time employees?

Full-time employees receive multiple medical insurance plans, dental, vision, life, and disability insurance, company equity, open PTO, a 401(k) with company match, and an Employee Emergency Fund.

How should I apply for this position?

You should apply directly on the official company careers page.

Ready to apply?

The application is on the official PlayOn! Sports careers page.

Apply on company site