The Lead, Salesforce Business Operations position at Scout Motors is a full-time, on-site role based in Charlotte, North Carolina, directing the commercial CRM roadmap for an iconic vehicle manufacturer. This opportunity suits an experienced, visionary technology leader ready to scale operations and shape the future of electric SUVs and trucks.
Role Overview
Scout Motors is seeking a Lead for Salesforce Business Operations to own the Salesforce business roadmap and prioritized product backlog for Commercial Operations. Operating from the corporate headquarters in Charlotte, North Carolina, the professional chosen for this role will require regular in-person attendance, working 4 to 5 days per week in the office alongside occasional travel for company events. This position oversees critical capabilities spanning customer acquisition, engagement, ordering, delivery, and ownership support, driving alignment across multiple business units and IT.
Key Responsibilities
Own the Salesforce business roadmap and prioritized product backlog for Commercial Operations.
Translate commercial processes and customer experience requirements into clear business, data, workflow, automation, and integration requirements.
Partner with IT, Salesforce architects, administrators, developers, program managers, and implementation partners to deliver scalable solutions.
Design lead management, customer engagement, case management, campaign execution, and operational handoff processes that can scale to national sales volumes.
Lead cross-functional program planning, encompassing scope, dependencies, milestones, governance, testing, launch readiness, adoption, and post-launch optimization.
Establish governance for enhancement prioritization, release management, change control, data quality, and platform performance.
Develop reporting and dashboards that provide visibility into funnel performance, customer engagement, sales productivity, conversion, and operational execution.
Identify, prioritize, and implement AI-enabled Salesforce capabilities that improve lead prioritization, customer and employee workflows, service effectiveness, forecasting, and commercial decision-making.
Establish business requirements and guardrails for responsible AI use, including data quality, privacy, transparency, human review, adoption, and measurable business value.
Drive alignment across Marketing, Digital Product, Digital Sales, Fulfillment, Retail Operations, Customer Support, and IT.
Identify opportunities to simplify processes, automate repetitive work, and improve the customer and employee experience.
Prepare executive-level updates on the platform roadmap, implementation progress, key decisions, risks, dependencies, and commercial readiness.
Requirements
Bachelor's degree in Business, Technology, Information Systems, Engineering, Operations, Marketing, or a related field.
12 or more years of relevant experience leading Salesforce, CRM, commercial technology, or sales operations initiatives.
Proven experience serving as a Salesforce business owner, product owner, or implementation lead in a complex organization.
Strong understanding of lead lifecycle management, customer engagement, campaign execution, sales funnel management, conversion measurement, and operational handoffs.
Experience translating business and operational processes into detailed platform requirements and scalable solutions.
Hands-on experience partnering with Salesforce administrators, developers, architects, technology teams, and systems integrators.
Demonstrated ability to manage complex, cross-functional initiatives with multiple business owners, technical teams, integrations, and competing priorities.
Experience building systems and processes in a greenfield, high-growth, or rapidly scaling environment.
Strong analytical, communication, stakeholder management, and executive presentation skills.
Applicants must be 18 years of age or older to be considered for career opportunities.
Nice to Have
Experience with Salesforce Sales Cloud and/or Service Cloud; familiarity with Marketing Cloud, Data Cloud, Experience Cloud, MuleSoft, Tableau, or comparable platforms.
Experience evaluating or implementing AI-enabled CRM capabilities, such as predictive insights, intelligent automation, generative AI, agent-based workflows, or AI-supported customer engagement.
Understanding of responsible AI principles, including data governance, privacy, transparency, human oversight, and performance measurement.
Experience implementing Salesforce in automotive, direct-to-consumer, e-commerce, retail, marketplace, telecommunications, financial services, or another high-volume consumer environment.
Experience supporting a major commercial launch or scaling operations from pilot activity to national volume.
Salesforce certifications such as Administrator, Business Analyst, Platform App Builder, or Sales Cloud Consultant.
Experience with agile product development, Jira, Confluence, release management, and external implementation partners.
Skills and Tools
Salesforce Sales Cloud and Service Cloud
Salesforce Marketing Cloud, Data Cloud, Experience Cloud, MuleSoft, and Tableau (familiarity)
AI-enabled CRM tools and predictive insights
Agile product development, Jira, and Confluence
Data governance and release management
Salary and Benefits
Initial Base Salary Range: $160,000.00 to $192,500.00, supplemented by an annual performance bonus program.
Comprehensive insurance coverage including medical, dental, vision, and income protection plans.
401(k) program featuring an employer match and immediate vesting.
Generous Paid Time Off, including 20 days of planned PTO as accrued, 40 hours of unplanned PTO, and 14 company or floating holidays annually.
Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders.
Paid leave for bereavement, jury duty, voting time, or military service.
About the Company
Scout Motors carries forward the heritage of one of the most iconic American vehicles dating back to 1960. The company electrifies, digitizes, and loads the legacy brand with modern American innovation, honoring communities, work, and play. Scout Motors builds vehicles designed for campsites, job sites, and daily commutes, featuring an all-electric powertrain and the Harvester™ range extender powertrain with an estimated 500 miles of combined range. Scout Motors is an Equal Opportunity Employer committed to building a diverse workforce.
How to Apply
To apply for this position and drive change with an iconic brand, please visit the official Scout Motors careers page and submit your application online.
