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Head of SEO and AI Visibility

smallpdfEuropean Economic AreaSmallpdf
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Salary
Not listed
Job type
Full-time
Work mode
Remote
Experience
Senior · 5+ yrs
Posted
21 Sept 2026
Status
Open · checked 7d ago

About this role

This role suits an experienced SEO professional with a strong commercial mindset who wants to shape modern search and AI visibility for a global user base. The position is fully remote at Smallpdf.

Role Overview

Smallpdf is seeking a Head of SEO and AI Visibility to lead organic search strategy as discovery evolves across traditional search engines and AI platforms. Reaching over 60 million monthly users, organic search serves as a primary acquisition channel for the business. This position partners directly with the VP of Growth and collaborates cross-functionally with Product, Engineering, Design, Data, and Marketing to drive commercial outcomes.

Key Responsibilities

Develop and evolve organic search strategy across traditional search engines and emerging AI discovery experiences.
Identify opportunities across technical SEO, product-led SEO, programmatic SEO, content, international SEO, and AI visibility.
Prioritize initiatives based on business impact and partner with Data to connect search to activation, subscriptions, retention, and annual recurring revenue.
Build a culture of rapid experimentation and evidence-driven decision-making.
Coach and support an experienced SEO team while establishing clear planning, prioritization, and reporting processes.
Partner cross-functionally with Engineering, Product, and Design to deliver ambitious initiatives.
Define how the company appears across AI-powered search experiences and LLM-powered discovery platforms.

Requirements

Five plus years of SEO experience, ideally within a product-led SaaS or high-scale digital product environment.
End-to-end ownership of SEO strategy balancing technical, content, on-page, off-page, and product-led initiatives.
Commercial orientation with the ability to connect SEO to customer acquisition, activation, subscriptions, and revenue.
Experience navigating algorithm updates and adapting strategy to changing search landscapes.
Technical familiarity with crawling, indexation, internal linking, site architecture, structured data, Core Web Vitals, and international SEO.
Analytical and experimental background utilizing tools such as Google Search Console, Ahrefs, and Screaming Frog.

Nice to Have

Experience with Product-led Growth or freemium business models.
Background in international SEO across multiple markets and languages.
Familiarity with programmatic or product-led SEO at scale.
Prior work with high-traffic consumer or B2B SaaS products.
Experience with AI search, LLM optimization, or emerging search technologies.
Formal people management experience.

Skills and Tools

Google Search Console
Ahrefs
Screaming Frog
Technical SEO
Product-led SEO
Programmatic SEO
International SEO
AI Search and LLM Optimization

Salary and Benefits

Remote work environment with occasional team meetups
Thirty vacation days per year
Sabbatical leave for employees with over two years of service
Sixteen weeks of parental leave at 100 percent salary for new parents
Personal development budget of up to 2000 CHF annually plus training days
Internal knowledge sharing, external coaching options, and hack days

About the Company

Smallpdf has helped people simplify document work for over a decade. Serving more than 60 million monthly users across web and mobile, the remote-first organization operates with team members distributed across Europe.

How to Apply

Candidates should apply on the official company careers page by uploading a CV in English, preferably in PDF format.

Skills and tech stack

Questions candidates ask

Where is the Head of SEO and AI Visibility position located?

The position is remote-first, with teammates located across Europe.

How many years of experience are required for this role?

Candidates must have 5+ years of SEO experience, ideally within a product-led SaaS or high-scale digital product environment.

What tools and platforms are expected in the core toolset?

The core toolset includes Google Search Console, Ahrefs, and Screaming Frog or similar tools.

Is formal people management experience mandatory?

Formal people management experience is welcome but not essential, as leadership through strategic ownership and cross-functional influence is also valued.

What language should the CV be written in?

The CV must be in English and preferably in PDF format, as English is the standard working language at Smallpdf.

Ready to apply?

The application is on the official smallpdf careers page.

Apply on company site