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Head of Growth Marketing

Haystack NewsFort Lauderdale OfficeMarketing
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Salary
Not listed
Job type
Full-time
Work mode
Remote
Posted
1 Jul 2026
Status
Open · checked 9d ago

About this role

Role Overview

Haystack News is seeking a Head of Growth Marketing to manage how the company expands its user base, paying subscribers, and overall revenue across mobile, web, and connected TV. This full-time position is based out of the Fort Lauderdale office with remote flexibility, operating as a hands-on, player-coach role suited for someone who loves to ship quickly in a small team environment. The ideal candidate will take charge of paid acquisition, dive directly into data dashboards, brief creative teams, and oversee the entire subscription funnel down to retention and lifetime value.

Key Responsibilities

Own paid acquisition across mobile, web, and connected TV platforms including Meta, Google, Apple Search Ads, and major CTV networks to drive cost-effective installs and trials.
Manage the Premium subscription funnel end-to-end, covering trial starts, trial-to-paid conversion rates, and long-term customer retention.
Collaborate with designers and video producers to run a rigorous test-and-learn creative pipeline that maintains high quality standards.
Dive directly into data dashboards and query tools daily to track performance, catch anomalies, and work alongside engineers to implement new tracking events.
Utilize cutting-edge AI tooling daily to build automations, solve problems rapidly, and maintain a fast-moving operational pace.

Requirements

At least 5 years of professional experience growing consumer products, featuring a tenure of 3 plus years showing direct impact.
Proven track record of scaling a consumer subscription or freemium product, with streaming, media, or direct-to-consumer experience considered a major plus.
Experience managing 6 to 7 figure performance marketing budgets and scaling a product from zero to at least 100,000 new users or installs.
Direct hands-on performance marketing background across Meta, Google, Apple Search Ads, MMPs like AppsFlyer, SKAdNetwork, and attribution frameworks.
Strong analytical capabilities backed by a quantitative degree such as Economics, Engineering, Finance, or Statistics.
Genuinely AI-native background with demonstrated day-to-day use of the latest AI tools and automations.
Prior startup or small-team working experience that demands rolling up sleeves rather than managing a large organization.

Skills and Tools

SQL
Snowflake
Meta Ads
Google Ads
Apple Search Ads
AppsFlyer (MMP)
SKAdNetwork
BI Dashboards
Advanced AI Tooling and Automation

About the Company

Haystack News is a leading news streaming service that connects over 40 million viewers with personalized newscasts across mobile, web, and connected TV devices. The platform maintains direct relationships with major television manufacturers and hundreds of premier news channels, including ABC News, CNN, Bloomberg, and various local stations. The company prides itself on rapid execution, continuous shipping, and a small-team culture where individual contributions directly impact weekly numbers while building out a new Premium subscription business.

How to Apply

Interested candidates should visit the official Haystack News careers page to submit their application for the Head of Growth Marketing position.

Skills and tech stack

SQLSnowflake

Questions candidates ask

Where is the Head of Growth Marketing role located?

The position is based out of the Fort Lauderdale office with remote flexibility.

What level of experience is required for this job?

Candidates must have at least 5 years of experience growing consumer products, including a role of 3+ years with demonstrable impact.

What technical data skills are needed for this role?

The role requires daily use of BI dashboards, writing custom queries in SQL, and working within data warehouses like Snowflake.

Is this a hands-on or management-focused position?

This is a hands-on, player-coach role where you will be directly running paid acquisition, analyzing data, and testing creative concepts yourself.

What kind of background should applicants have regarding AI?

Applicants must be genuinely AI-native, using the latest AI tools and automations daily to move quickly and solve problems.

Ready to apply?

The application is on the official Haystack News careers page.

Apply on company site