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Head of Growth Marketing

Haystack NewsSan FranciscoMarketing
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Salary
Not listed
Job type
Full-time
Posted
1 Jul 2026
Status
Open · checked 7d ago

About this role

Role Overview

The Head of Growth Marketing position at Haystack News in San Francisco is a full-time opportunity to direct user acquisition, paid channels, and the subscriber funnel for a premier news streaming platform. This role suits a hands-on, execution-driven professional who thrives in a fast-moving startup environment and wants to see direct numerical impact on a weekly basis.

Key Responsibilities

Own paid acquisition across mobile, web, and connected TV networks including Meta, Google, Apple Search Ads, and CTV platforms.
Manage the entire Premium subscription funnel, optimizing trial starts, conversion rates, trial-to-paid milestones, and long-term retention.
Collaborate with designers and video producers to run a rigorous creative testing pipeline that maintains high quality standards before budget deployment.
Handle data directly by querying warehouses, reviewing dashboards daily, and working alongside engineers to implement new tracking events.
Utilize AI tooling daily to build automations, accelerate workflows, and maintain rapid execution.

Requirements

Bring a proven track record of expanding consumer subscription or freemium products with a focus on paying subscribers.
Possess a minimum of 5 years of experience growing consumer products, including at least one tenure of 3 or more years with measurable impact.
Experience managing performance marketing budgets ranging in the 6 to 7-figure scale.
Demonstrated success in scaling a product from zero to at least 100,000 new users or installs.
Strong analytical capabilities backed by a quantitative degree in disciplines such as Economics, Engineering, Finance, or Statistics.
Hands-on expertise using SQL and data warehouses like Snowflake alongside BI dashboards.
Actively AI-native with practical, day-to-day experience building or automating tasks with modern AI tools.
Direct performance marketing background covering Meta, Google, Apple Search Ads, and mobile measurement partners like AppsFlyer.
Familiarity with Connected TV growth or the ability to master it quickly.
Prior experience working within a startup or small-team setting.

Skills and Tools

SQL
Snowflake
Meta Ads
Google Ads
Apple Search Ads
AppsFlyer
AI Tooling
BI Dashboards
SKAdNetwork

About the Company

Haystack News operates as a leading news streaming service reaching over 40 million viewers with personalized newscasts across mobile, web, and connected TV devices. The organization maintains direct relationships with major TV platforms and hundreds of prominent news channels, offering a fast-paced environment that currently scales a new Premium subscription business on top of the established free product.

How to Apply

Candidates should visit the official Haystack News careers page to submit an application for this role.

Skills and tech stack

SQLSnowflake

Questions candidates ask

Where is the Head of Growth Marketing position located?

The role is based in San Francisco, California.

What level of experience is required for this position?

Candidates must have at least 5 years of experience growing consumer products, including a tenure of 3 or more years with demonstrable impact.

What technical data skills are needed?

Applicants need strong analytical capabilities, including proficiency in SQL and experience working within data warehouses like Snowflake and BI dashboards.

Is AI experience required?

Yes, candidates must be genuinely AI-native, using the latest AI tools in their day-to-day work and building or automating tasks with them.

What channels are managed in paid acquisition?

Paid acquisition covers mobile, web, and Connected TV channels including Meta, Google, Apple Search Ads, and CTV platforms.

Ready to apply?

The application is on the official Haystack News careers page.

Apply on company site