About this role
Baseten requires a dedicated marketing professional to accelerate regional growth, drive demand, and build brand awareness within key technology ecosystems. Operating at the frontier of AI infrastructure, the team powers mission-critical inference for companies like Cursor, Notion, and Writer following a recent $1.5B Series F funding round.
The incoming Field Marketing Manager will formulate and execute regional strategies that directly support sales priorities and pipeline goals. This individual oversees event planning, manages program budgets, coordinates vendors, and collaborates closely with product marketing to align messaging. Success in this position requires a builder mentality, a strong grasp of the San Francisco tech ecosystem, and the ability to prioritize seller requests by expected revenue while traveling up to 25% for events and meetings.
What you will do
- Develop and execute regional field marketing plans and programs to align with sales priorities and pipeline goals.
- Plan and manage events to drive demand, accelerate pipeline, and engage customers.
- Own program management, including event logistics, budget oversight, and vendor coordination.
- Analyze and report on campaign effectiveness, providing insights to optimize future initiatives.
- Collaborate with product marketing to align messaging and go-to-market strategies with field initiatives.
- Prioritize seller requests by expected revenue.
- Represent Baseten at industry events and build brand presence in-market.
What you need
- Hold a Bachelor’s degree in Marketing, Business, or a related field.
- Bring 5 to 7 years of experience in field marketing within the technology or SaaS industry.
- Demonstrate a proven track record in delivering and optimizing demand generation programs to meet pipeline goals.
- Possess proficiency with marketing tools such as Salesforce and HubSpot.
- Actively use AI tools to drive productivity in data analysis, problem structuring, drafting communications, and work acceleration.
- Maintain the ability to travel up to 25% for events and meetings.
Benefits
- Competitive compensation, including meaningful equity
- 100% coverage of medical, dental, and vision insurance for employee and dependents (U.S. only)
- Flexible PTO policy including company wide Winter Break (offices are closed from Christmas Eve to New Year's Day)
- Paid parental leave
- Fertility and family-building stipend through Carrot
- Company-facilitated 401(k) (U.S. only)
Skills and tech stack
Questions candidates ask
What travel is required for this role?
The role requires the ability to travel up to 25% for events and meetings. This travel supports regional marketing strategies and industry event representation.
What compensation is provided?
The salary ranges from $150K to $175K alongside offers of equity. Additional benefits include comprehensive insurance coverage, flexible PTO, and a 401(k) for U.S. employees.
What tools and platforms will I use?
Proficiency with marketing tools such as Salesforce and HubSpot is required. Candidates are also expected to actively use AI tools to drive personal productivity in data analysis and communication.