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Director, Core Markets - Integrated Marketing

Bumble Inc.UK LondonMarketing & Brand
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Salary
Not listed
Job type
Full-time
Work mode
Remote
Posted
30 Sept 2026
Status
Open · checked 7d ago

About this role

This senior leadership role at Bumble Inc. invites an experienced marketing professional to direct international core markets and shape long-term brand strategy. Based in London with remote flexibility, this position suits an empathetic strategist who excels at team mentorship and cross-functional collaboration.

Role Overview

Bumble Inc. is hiring a Director, International Core Markets, Integrated Marketing to oversee the strategy and performance of established international markets. Reporting to the VP of International Markets, this person will protect the market position while finding new avenues for sustainable growth and cultural relevance. This is a full-time people management position where the successful candidate will lead a team of market leaders, translate global goals into local plans, and communicate performance metrics to senior leadership.

Key Responsibilities

Own the long-term strategy and performance of the International Core Markets portfolio to drive sustainable growth and cultural relevance.
Lead, coach, and develop a high-performing team of market leaders to establish clear direction and personal accountability.
Align portfolio teams to prioritize tasks, share operational learnings, and adapt quickly to shifting business requirements.
Assess ongoing portfolio performance to make informed decisions regarding investments and optimizations.
Establish clear success metrics and foster a strong culture centered on measurement and continuous learning.
Utilize consumer insights and performance data to test assumptions and evolve regional strategies.
Partner with Global Marketing, Creative, Media, Product Marketing, Growth, Communications, Partnerships, and Research teams.
Translate complex portfolio data into clear recommendations for senior leadership.
Cultivate an inclusive team environment grounded in trust, openness, and mutual respect.

Requirements

Bachelor’s degree in a relevant field.
Minimum of 12 years of professional experience in brand, integrated, or strategic marketing within consumer technology, lifestyle, entertainment, or culturally driven brands.
Proven track record of leading multiple markets, business units, or complex portfolios with full accountability for strategy and outcomes.
Demonstrated ability to coach, develop, and lead high-performing teams and managers.
Strong strategic thinking skills with the ability to bridge portfolio-level overviews and local market dynamics.
Experience using data, measurement, and ROI frameworks to guide commercial decisions and investment strategies.
Deep understanding of integrated marketing across media, creators, partnerships, communications, and product marketing.
Exceptional communication, executive presentation, and relationship-building skills.

Nice to Have

MBA or Master's degree.

Skills and Tools

Integrated marketing leadership
Portfolio strategy and commercial judgment
Cross-functional stakeholder alignment
Analytical evaluation and ROI frameworks
People leadership and coaching
International market dynamics

About the Company

Bumble Inc. is the parent company of popular connection platforms including Bumble Date, BFF, and Badoo. Established in 2014 by Whitney Wolfe Herd, Bumble was created to put women at the center of the dating experience. The platform facilitates healthy and equitable relationships, fostering kind connections across dating, friendship, and community building.

How to Apply

Interested candidates should visit the official Bumble careers page to submit an application and review additional details regarding the hiring process.

Questions candidates ask

Where is this job located?

This position is based in London, United Kingdom, with remote work options available.

What department does this role belong to?

This role sits within the Marketing & Brand department at Bumble Inc.

How many years of experience are required?

Candidates must have 12 or more years of experience in brand, integrated, or strategic marketing.

Who does this position report to?

This role reports directly to the VP of International Markets.

What brands are part of Bumble Inc.?

Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo.

Ready to apply?

The application is on the official Bumble Inc. careers page.

Apply on company site