Latest AI JobsBrowse Jobs
Grafana Labs logo

Demand Generation Program Manager | United States | Remote

Grafana LabsUnited States (Remote)Marketing
Apply on company site
Salary
$100K - $120K USD
Job type
Full-time
Work mode
Remote
Posted
15 Jul 2026
Status
Open · checked 7d ago

About this role

Role Overview

The Demand Generation Program Manager position at Grafana Labs is a remote opportunity based in the United States within the marketing department. This role suits an experienced professional who wants to own and scale practitioner-first webinar programs using modern AI-driven workflows.

Key Responsibilities

Manage the webinar calendar from end to end, covering presenter booking, registration setup, campaign creation, promotion, live delivery, follow-up, and on-demand conversion across multiple regions and time zones.
Brief technical presenters, shape outlines, and maintain a practitioner-first focus for every session.
Utilize past performance data and downstream pipeline metrics to guide topic planning, collaborating with demand generation and product marketing quarterly.
Automate production workflows by extending session setup and promotion automation, reducing manual tasks, and repurposing recordings.
Track and report on post-session results, connecting attendance to product adoption and pipeline generation.
Expand program reach into new languages and formats when justified by the data.

Requirements

Minimum of 4 years of experience in demand generation, event marketing, or lifecycle marketing within a B2B software company.
Demonstrated hands-on ownership of a recurring webinar or virtual event calendar across multiple regions.
Practical experience using webinar platforms like ON24, Zoom Webinars, Contrast, or Goldcast, alongside CRM campaigns and registration sync tools.
Ability to collaborate effectively with technical presenters such as engineers and solutions architects.
Experience applying AI in daily work to build automations or agentic workflows as leverage.
Strong data analysis skills to pull numbers, verify accuracy, and build executive-level program readouts.
Solid program management fundamentals to independently ship complex logistics on time.

Nice to Have

Experience with content repurposing at scale, including clips, blogs, social media, and on-demand libraries.
Localized program experience and knowledge of translation cost-effectiveness.
Familiarity with the observability, monitoring, or open-source ecosystem.
Experience with Customer.io, Salesforce, and modern data stacks like BigQuery.
Background in product-led growth motions alongside sales-led strategies.

Skills and Tools

Webinar platforms including ON24, Zoom Webinars, Contrast, and Goldcast
CRM campaigns, registration sync, and attendance data tracking
AI automation and agentic workflow tools
Customer.io and Salesforce
Modern data stacks such as BigQuery

Salary and Benefits

Base compensation range of $100,000 to $120,000 per year in the United States, with exact pay determined by level, experience, and skillset.
Restricted Stock Units (RSUs) provided to every team member for shared ownership in company success.
100% remote work environment with a global collaborative culture.
Global annual leave policy of 30 days per year, which includes 3 reserved Grafana Shutdown Days.
In-person onboarding for new team members.

About the Company

Grafana Labs is the creator of Grafana Cloud, a fully managed observability platform trusted by over 10,000 organizations such as Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce. Built on open-source standards, the company brings AI to observability to help teams manage disparate data. Operating as a 100% remote organization with team members across more than 40 countries, Grafana Labs is backed by major investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital.

How to Apply

To apply for this position, please visit the official Grafana Labs careers page and submit your application online.

Questions candidates ask

Is this job fully remote?

Yes, this is a 100% remote position based in the United States.

What is the salary range for this role?

The base compensation range for the United States is $100,000 to $120,000 per year, and the role also includes Restricted Stock Units (RSUs).

How much experience is required?

Candidates must have 4 or more years of experience in demand generation, event marketing, or lifecycle marketing at a B2B software company.

What tools and platforms will I need to use?

You will use webinar platforms like ON24, Zoom Webinars, Contrast, or Goldcast, as well as CRM campaigns, Customer.io, Salesforce, and AI automation tools.

What are the main responsibilities of the Demand Generation Program Manager?

The role involves owning the end-to-end webinar calendar, briefing technical presenters, utilizing data for topic planning, automating production workflows with AI, and reporting on pipeline impact.

Ready to apply?

The application is on the official Grafana Labs careers page.

Apply on company site