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Demand Generation Program Manager | Canada | Remote

Grafana LabsCanada (Remote)Marketing
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Salary
$101K - $122K CAD
Job type
Full-time
Work mode
Remote
Posted
15 Jul 2026
Status
Open · checked 7d ago

About this role

Grafana Labs is seeking a remote Demand Generation Program Manager in Canada to oversee and scale the global webinar program. This specialist opportunity suits an experienced marketing professional who excels at automating workflows, collaborating with technical presenters, and driving pipeline growth.

Role Overview

The Demand Generation Program Manager owns the end-to-end webinar calendar across multiple time zones and regions. This role focuses on maintaining a practitioner-first approach, ensuring technical sessions deliver real value rather than sales pitches. The position requires leveraging AI-forward operations and automation tools to handle production mechanics efficiently while continuously improving program reach and reporting accuracy.

Key Responsibilities

Own the complete webinar calendar, managing presenter booking, registration pages, campaign setup, promotion, live delivery, follow-up, and on-demand conversion.
Brief technical presenters, shape session outlines, and maintain a practitioner-first standard for every event.
Utilize past performance data and downstream pipeline metrics to plan topics quarterly with product marketing and demand gen teams.
Automate session setup, promotion, and the repurposing of recordings to minimize manual tasks.
Connect session registrations and attendance to product adoption and pipeline metrics, reporting outcomes honestly.
Expand the program into additional languages and formats when justified by data.

Requirements

4+ years of experience in demand generation, event marketing, or lifecycle marketing within a B2B software company.
Demonstrated hands-on ownership of recurring webinars or virtual event calendars across multiple regions.
Practical experience using webinar platforms such as ON24, Zoom Webinars, Contrast, or Goldcast, alongside CRM campaigns and registration sync tools.
Ability to work closely with technical presenters like engineers and solutions architects.
Practical experience utilizing AI for automations or agentic workflows.
Strong data proficiency to pull numbers, sanity-check metrics, and build reliable executive readouts.
Solid program management fundamentals capable of handling numerous moving pieces simultaneously.

Nice to Have

Experience with content repurposing at scale including clips, blogs, social media, and on-demand libraries.
Localized program experience and knowledge of translation strategies.
Familiarity with observability, monitoring, or open-source ecosystems.
Experience working with Customer.io, Salesforce, and modern data stacks like BigQuery.
Background in product-led growth motions alongside sales-led approaches.

Skills and Tools

Demand Generation and Event Marketing
Webinar Platforms (Zoom Webinars, ON24, Contrast, Goldcast)
CRM Campaigns and Data Management
AI Automation and Workflow Building
Data Analysis and Pipeline Reporting

Salary and Benefits

Base compensation range of CAD 101,000 to CAD 122,000 in Canada, varying based on level, experience, and skillset.
Restricted Stock Units (RSUs) provided to grant ownership in company success.
Global annual leave policy offering 30 days per annum, which includes 3 reserved Grafana Shutdown Days.
100% remote work environment with a global collaborative culture.

About the Company

Grafana Labs is the company behind Grafana Cloud, a fully managed observability platform trusted by over 10,000 organizations like Bloomberg, NVIDIA, Microsoft, and Salesforce. Operating as a 100% remote company with team members across more than 40 countries, Grafana Labs is backed by major investors including Sequoia Capital, Lightspeed Venture Partners, and Coatue. The organization prides itself on its open-source legacy, transparent communication, autonomy, and an innovation-driven culture.

How to Apply

Interested candidates should visit the official Grafana Labs careers page to submit an application for this remote position.

Questions candidates ask

What is the salary range for the Demand Generation Program Manager in Canada?

The base compensation range for this role in Canada is CAD 101,000 to CAD 122,000, with actual compensation depending on level, experience, and skillset.

Are there additional financial benefits besides base salary?

Yes, all roles at Grafana Labs include Restricted Stock Units (RSUs) to provide ownership in the company's success.

What level of experience is required for this role?

Candidates must have 4+ years of experience in demand generation, event marketing, or lifecycle marketing at a B2B software company.

Is this a remote position?

Yes, Grafana Labs is a 100% remote company, and this specific role is based remotely in Canada.

What tools and platforms should applicants be familiar with?

Applicants should have hands-on experience with webinar platforms such as ON24, Zoom Webinars, Contrast, or Goldcast, as well as CRM campaigns and registration sync plumbing.

Ready to apply?

The application is on the official Grafana Labs careers page.

Apply on company site