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Demand Generation Campaign Manager

MiovisionKitchenerMarketing
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Salary
$86K - $118K CAD
Job type
Full-time
Work mode
Remote
Posted
6 Aug 2026
Status
Open · checked 7d ago

About this role

The Demand Generation Campaign Manager position at Miovision is a full-time marketing role based in Kitchener or available remotely for candidates across Canada. This position suits a strategic and creative professional eager to lead high-impact marketing initiatives that accelerate customer acquisition and revenue growth.

Role Overview

As a Demand Generation Campaign Manager, the primary focus is planning, executing, and optimizing marketing campaigns to drive brand awareness and pipeline growth. This role bridges various teams including Marketing, Sales, Product, and leadership to ensure cohesive messaging. The position operates out of the Kitchener headquarters or functions as a remote role for candidates based in Canada, with a preference for Southern Ontario.

Key Responsibilities

Plan and manage multi-channel marketing campaigns across digital, email, social media, content, events, trade shows, and traditional channels.
Develop optimization strategies to improve conversion rates throughout the funnel, from initial awareness to lead handoff to Sales.
Track, analyze, and report on key performance indicators such as MQLs, SQLs, and overall pipeline growth.
Craft compelling stories and establish messaging that effectively communicates the value of company solutions.
Maintain consistent brand messaging and visual identity across all communication touchpoints.
Monitor campaign data and optimize marketing spend to maximize profitability.

Requirements

Demonstrated background in designing and managing end-to-end B2B or B2G marketing campaigns impacting lead quality, client acquisition, and revenue growth.
Strong understanding of digital marketing execution, including content marketing, SEO, SEM, email marketing, and social media.
Hands-on experience using advanced AI tools for market research, content drafting, asset optimization, and data analysis.
Ability to translate complex technical concepts into clear narratives for diverse audiences.
High technical proficiency in core marketing infrastructure such as CRM systems, marketing automation platforms, and analytics tools.
Experience with Account-Based Marketing strategy, target account expansion, and campaign execution.

Nice to Have

Preference for candidates located in Southern Ontario.

Skills and Tools

CRM systems
Marketing automation platforms
Analytics tools
Advanced AI tools for research, drafting, and data analysis
Digital marketing execution including SEO, SEM, email, and social media

Salary and Benefits

Annual salary range between $86,000 and $118,000 CAD
Comprehensive health benefits starting on day one, 24/7 virtual healthcare access, and wellness programs
RRSP/401K Matching Plan and a Variable Incentive Plan
Flexible vacation policy and unique Mio-Days
Flexible work options, internet subsidy, remote work allowance, and enhanced leave for new parents

About the Company

Innovating Traffic Solutions for Smart Cities, also known as Miovision, unlocks transportation networks to build smart, fast, and safe communities through traffic AI. The company values a winning mindset, teamwork, continuous growth, proactive execution, and a deep dedication to customer success.

How to Apply

Interested candidates should submit their application directly on the official company careers page.

Questions candidates ask

What is the salary for the Demand Generation Campaign Manager role?

The salary range for this position is between $86,000 and $118,000 CAD per year.

Can I work remotely for this position?

Yes, this role offers a flexible work model allowing employees to work from the Kitchener headquarters or remotely from a home office in Canada, with a preference for Southern Ontario.

What experience is required for this campaign manager job?

Candidates must have proven success managing end-to-end B2B or B2G marketing campaigns, digital marketing expertise, AI fluency for research and data analysis, and technical proficiency in CRM and marketing automation tools.

What benefits are included with employment?

Benefits include comprehensive health coverage from day one, 24/7 virtual healthcare, RRSP/401K matching, a Variable Incentive Plan, flexible vacation, Mio-Days, an internet subsidy, and a remote work allowance.

How should I submit my application?

Applicants should apply directly through the official company careers page.

Ready to apply?

The application is on the official Miovision careers page.

Apply on company site