Role Overview
The Chief Marketing Officer position at Weave involves leading the next phase of company growth by scaling and modernizing the marketing engine into an efficient, vertically differentiated platform. This executive role is based out of the company headquarters in Lehi, Utah, with remote flexibility, and reports directly to the Chief Executive Officer. It is ideally suited for a seasoned B2B SaaS executive with deep marketing leadership experience.
Key Responsibilities
Design and implement a multi-year marketing plan aligned with corporate growth, market expansion, and efficiency objectives.
Collaborate closely with the Chief Revenue Officer to share accountability for pipeline generation and overall revenue performance.
Optimize the inbound growth engine to enhance predictability, reduce cost structures, and improve efficiency.
Elevate brand positioning across small-to-medium businesses and large healthcare practices, covering medical, dental, optometry, and veterinary sectors.
Direct product marketing strategies, encompassing vertical go-to-market execution, messaging clarity, and competitive positioning.
Scale lifecycle and customer marketing initiatives to boost product adoption, expansion, and long-term retention.
Oversee public relations and investor relations messaging to establish the brand as an artificial intelligence leader in healthcare communications.
Guide marketing strategies related to potential mergers and acquisitions, focusing on brand and go-to-market integration.
Manage performance across digital, content, creative, event, communications, and partner marketing channels with strict return on investment accountability.
Mentor and develop a marketing organization of approximately fifty team members while building leadership depth.
Define clear key performance indicators connecting marketing spend to pipeline velocity, conversion rates, and revenue impact.
Present marketing strategies, metrics, and business outcomes to executive leadership and the Board of Directors.
Requirements
Minimum of 15 years of progressive marketing leadership experience, including senior executive roles within B2B software-as-a-service companies.
Demonstrated ability to scale multi-channel marketing engines in inbound-led environments with outbound collaboration.
Proven track record of improving marketing efficiency and optimizing cost structures while maintaining business growth.
Background in serving small-to-medium business markets, executing up-market expansion, and leading verticalized go-to-market strategies.
Strong collaboration history with sales leadership, including shared ownership of pipeline and revenue commitments.
Advanced expertise in demand generation, brand strategy, product marketing, and growth analytics.
Experience interacting with and presenting to Boards of Directors.
History of building, mentoring, and developing high-performing marketing leadership teams.
High level of financial acumen with the ability to manage large marketing budgets focused on return on investment.
Nice to Have
Prior experience leading or supporting marketing functions during merger and acquisition integration processes.
Skills and Tools
Demand generation and growth analytics
Brand strategy and product marketing
B2B SaaS marketing management
Verticalized go-to-market execution
Artificial intelligence and automation leverage in marketing operations
Financial acumen and budget management
About the Company
Weave provides a communication and practice growth platform tailored for healthcare practices. The company values an inclusive workplace and is an equal opportunity employer committed to supporting individuals regardless of protected characteristics. Employment is contingent on passing a background check.
How to Apply
Interested candidates should submit their application directly through the official Weave careers page. Ensure all official communication comes from branded company channels to avoid recruitment fraud.
