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Associate Director, US Integrated Marketing (Interim)

Bumble Inc.US NY New YorkMarketing & Brand
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Salary
$145K - $165K USD
Job type
Full-time
Work mode
Remote
Posted
3 Sept 2026
Status
Open · checked 7d ago

About this role

Role Overview

The Interim Associate Director of US Integrated Marketing at Bumble is a fixed-term position based in New York, New York, or available remotely, covering an 8-month maternity leave. This role suits a strategic marketing professional with extensive experience in brand, integrated, or strategic marketing who can lead high-impact campaigns and oversee a team of four direct reports.

Key Responsibilities

Lead the creation and execution of marketing strategy and integrated go-to-market plans across the United States.
Manage internal and external partners to write briefs, provide strategic feedback, review creative assets, and execute campaigns on time and within budget.
Collaborate across departments with creative, PR, media, product marketing, partnerships, and growth teams to ensure holistic plans aligned with business metrics.
Provide leadership and direction to a team of four direct reports within the US Integrated Marketing function.
Partner with media agencies to ensure strategic alignment, paid channel optimization, and seamless execution.
Oversee US influencer and creator workstreams, contributing to talent strategies with agencies like UTA to build out the macro and micro creator ecosystem.
Partner with the Product team to bring cultural insights into product strategies and dating behavior expectations.
Utilize data-driven decision-making to monitor campaign effectiveness on brand awareness, user acquisition, and market performance.

Requirements

Bachelor's degree required; an MBA or Master's degree is considered a plus.
Between 8 to 10 years of experience in brand, integrated, or strategic marketing, ideally within consumer tech, lifestyle, or culturally-driven brands.
A proven track record of launching multi-channel campaigns that successfully drive emotional connection and measurable results.
Strong leadership experience in guiding overarching strategy and overseeing channel leads.
Deep expertise and understanding of the US marketing and media landscape.
Strong analytical skills with the ability to use data to measure impact and pivot accordingly.

Nice to Have

Experience managing celebrity, talent, influencer, or creator partnerships, including agency relationships such as UTA.

Skills and Tools

Strategic marketing expertise with strong attention to detail across the end-to-end customer journey.
Exceptional executive communication, presentation, organizational, and interpersonal skills.
Creative problem-solving abilities and a solutions-oriented mindset for navigating shifting priorities.
Strong understanding of media channels, measurement techniques, and campaign performance analysis.
Ability to lead teams with empathy, trust, and a commitment to professional growth and collaboration.

Salary and Benefits

Annual salary range of $145,000 to $165,000 in USD.
Final compensation is determined based on qualifications, relevant experience, skill set, and other job-related factors.

About the Company

Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo, designed to enable people to build healthy and equitable relationships through Kind Connections. Founded in 2014 by Whitney Wolfe Herd, Bumble was among the first dating apps created with women at the center. Badoo, founded in 2006, is a pioneer in web and mobile dating products. Bumble Inc. is an equal opportunity employer.

How to Apply

Interested candidates should apply directly on the official company careers page.

Questions candidates ask

What is the duration of this interim role?

This interim position is for a fixed term of 8 months to cover a maternity leave.

Where is the position located?

The role is based in New York, NY, with remote work flexibility available.

How many direct reports does this role manage?

This position leads a team of four direct reports across the US Integrated Marketing function.

What is the salary range for this position?

The annual salary ranges from $145,000 to $165,000 USD.

What level of experience is required?

Candidates must have 8 to 10 years of experience in brand, integrated, or strategic marketing, ideally within consumer tech, lifestyle, or culturally-driven brands.

Ready to apply?

The application is on the official Bumble Inc. careers page.

Apply on company site