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ASO Specialist San Francisco

Air AppsSan FranciscoMarketing
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Salary
$60K - $100K USD
Job type
Full-time
Posted
17 Feb 2026
Status
Open · checked 9d ago

About this role

Air Apps is seeking an ASO Specialist for an onsite position in San Francisco to lead organic growth strategies for a global portfolio of applications. This role suits a detail-oriented mobile marketing professional with a passion for data-driven optimization and productivity technology.

Role Overview

The organization requires a dedicated professional to head up visibility, discoverability, and conversion initiatives within major application marketplaces. Working directly from the San Francisco hub, the individual will use keyword research, performance metrics, and creative testing to elevate organic user acquisition and long-term user retention. This position collaborates closely with user acquisition, creative, and product departments to support overall company marketing objectives.

Key Responsibilities

Execute comprehensive keyword research and refine app metadata including titles, tags, and descriptions to boost marketplace visibility.
Design and execute tests for visual assets such as icons, promotional screenshots, video previews, and custom product pages to lift conversion metrics.
Evaluate marketplace performance analytics to generate actionable recommendations for ongoing growth.
Track competitor activities and shifting industry patterns to uncover new opportunities.
Partner with cross-functional departments to ensure organic strategies align with wider promotional campaigns.
Keep abreast of platform algorithm modifications, emerging software tools, and marketplace standards.

Requirements

Around three or more years of professional background working in app store optimization or mobile growth promotion.
Comprehensive knowledge of major marketplace environments including the Apple App Store and Google Play.
Practical background utilizing standard marketplace and analytics platforms like Sensor Tower, App Annie, and Data.ai.
Analytical approach with the capability to transform raw metrics into practical steps.
Strong interpersonal and teamwork abilities.
Genuine interest in artificial intelligence, software utilities, and productivity solutions.
Must reside in San Francisco for this onsite position.

Skills and Tools

App Store Optimization (ASO)
Keyword Research
Metadata Optimization
Creative Testing
Data Analytics
Sensor Tower, App Annie, and Data.ai
Competitive Analysis

Salary and Benefits

Annual salary range between $60,000 and $100,000 in USD.
Performance-based annual bonus.
Comprehensive medical insurance coverage, encompassing dental and vision.
Short-term and long-term disability protection.
Retirement 401(k) program featuring up to a 4 percent company match.
Apple hardware devices provided for professional tasks.
Transportation allowance.
Complimentary meals provided at the office hub.
Gym membership.
Participation in the annual Air Conference for team collaboration and professional development.

About the Company

Air Apps originated in Lisbon, Portugal in 2017 and has since expanded to include an office in San Francisco. Operating as a family-founded and self-funded enterprise, the business focuses on developing an AI-powered Personal and Entrepreneurial Resource Planner while surpassing 100 million total downloads globally.

How to Apply

Interested candidates should visit the official Air Apps careers page to submit their application materials without the use of AI-generated assistance.

Questions candidates ask

Is this position remote or located in an office?

This is an onsite position based in San Francisco, and candidates must be based locally.

What level of experience is required for the ASO Specialist role?

The company asks for around 3+ years of professional background in app store optimization or mobile growth marketing.

What is the compensation range for this job?

The yearly salary ranges from $60,000 to $100,000 USD, supplemented by an annual bonus and various employee benefits.

What benefits are provided to employees in San Francisco?

Perks include medical, dental, and vision insurance, short and long-term disability, a 401k with up to a 4% match, transportation budget, free meals at the hub, gym membership, Apple work hardware, and the annual Air Conference.

Are applicants allowed to use AI to write their application materials?

No. Air Apps requires complete transparency and integrity, and any use of AI assistance in application materials, assessments, or interviews will result in disqualification.

Ready to apply?

The application is on the official Air Apps careers page.

Apply on company site