Latest AI JobsBrowse Jobs
Air Apps logo

ASO Specialist

Air AppsBarcelonaMarketing
Apply on company site
Salary
$60K - $100K USD
Job type
Full-time
Work mode
Remote
Posted
28 Apr 2026
Status
Open · checked 8d ago

About this role

The ASO Specialist position at Air Apps is a full-time marketing role based in Barcelona with remote flexibility, tailored for an experienced professional ready to enhance organic mobile growth. This opportunity suits a detail-oriented marketer with a passion for data-driven app store optimization and global product reach.

Role Overview

Air Apps is seeking an ASO Specialist to drive visibility, discoverability, and conversion rates across major application stores. The chosen candidate will spearhead organic user acquisition and retention initiatives using robust keyword strategies, thorough creative testing, and deep metric analysis. This position offers a dynamic environment to collaborate with cross-functional teams and shape the digital presence of products utilized by millions worldwide.

Key Responsibilities

Execute comprehensive keyword research and refine app metadata, including titles, descriptions, and tags, to boost store visibility.
Design, execute, and evaluate creative testing initiatives covering icons, screenshots, app previews, and custom product pages to improve conversion rates.
Review app store performance analytics to generate and implement practical insights.
Track competitor activities and broader market shifts to uncover expansion opportunities.
Partner closely with User Acquisition, Product, and Creative departments to synchronize ASO plans with overarching marketing goals.
Keep track of platform changes, emerging software, and industry standards.

Requirements

Approximately 3 or more years of professional background working in app store optimization or mobile growth marketing.
Comprehensive knowledge of app store environments such as the Apple App Store and Google Play.
Practical familiarity using standard analytics and optimization platforms like Sensor Tower, App Annie, and Data.ai.
Analytical approach with a demonstrated ability to convert complex datasets into practical actions.
Outstanding verbal and written collaboration capabilities.
Genuine interest in productivity applications, artificial intelligence, and digital utilities.

Skills and Tools

App Store Optimization (ASO)
Mobile Growth Marketing
Keyword Research & Metadata Optimization
Creative Testing (Icons, Screenshots, Previews)
App Store Analytics Tools (Sensor Tower, App Annie, Data.ai)
Competitor Analysis
Cross-functional Collaboration

Salary and Benefits

Competitive annual compensation ranging from 60,000 to 100,000 USD per year.
Apple hardware devices provided for daily professional tasks.
Annual performance-based bonus.
Comprehensive health and life insurance coverage.
Dedicated transportation budget for daily commutes.
Flexible Coverflex package covering meal allowances, well-being, and additional perks.
Childcare support provisions.
Attendance at the annual Air Conference for team alignment and growth.
Pension fund contributions for future financial planning.
Urban Sports Club membership to encourage an active lifestyle.
Free daily meals provided at the hub.

About the Company

Air Apps operates as a self-funded, family-founded organization established in Lisbon in 2017, with additional international presence and over 100 million downloads globally. The enterprise focuses on building an AI-powered Personal and Entrepreneurial Resource Planner to transform how individuals manage daily life and work. The organization deeply values transparency, expecting candidates to submit original applications without AI assistance.

How to Apply

To submit an application for this opportunity, please visit the official Air Apps careers page and follow the online submission guidelines without the use of AI-generated application materials.

Questions candidates ask

What is the compensation range for the ASO Specialist role?

The yearly salary ranges between 60,000 and 100,000 USD.

How many years of experience are required for this position?

Candidates should have around 3 or more years of relevant background in app store optimization or mobile growth marketing.

What tools and platforms should applicants be familiar with?

Applicants should have experience with industry analytics and optimization tools such as App Annie, Sensor Tower, and Data.ai.

What benefits are included with employment at Air Apps?

Benefits include Apple work hardware, annual bonuses, top-tier health and life insurance, a transportation budget, a Coverflex benefits package, childcare support, pension fund contributions, Urban Sports Club membership, and free daily meals at the hub.

Can I use AI assistance to draft my application materials?

No. Air Apps requires complete transparency and integrity; any use of AI in application materials, assessments, or interviews will result in immediate disqualification.

Ready to apply?

The application is on the official Air Apps careers page.

Apply on company site