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ASO Specialist

Air AppsMunichMarketing
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Salary
$60K - $100K USD
Job type
Full-time
Work mode
Remote
Posted
27 Apr 2026
Status
Open · checked 7d ago

About this role

The ASO Specialist position at Air Apps is a full-time marketing role focused on improving app visibility and conversion rates for global users. This remote-friendly opportunity is well-suited for a dedicated mobile growth professional with a strong data-driven background.

Role Overview

Air Apps is seeking an ASO Specialist to take charge of strategies that enhance discoverability and conversion within the Apple App Store and other app marketplaces. In this capacity, the professional will use keyword research, creative testing, and analytics to elevate organic user acquisition and retention. The position involves working alongside cross-functional teams like user acquisition, product development, and creative departments to align organic optimization with broader company marketing goals.

Key Responsibilities

Execute keyword research and refine app metadata such as titles, descriptions, and tags to boost organic visibility.
Create and test visual assets including icons, screenshots, app previews, and custom product pages to drive higher conversion rates.
Review app store performance analytics and translate findings into practical steps for improvement.
Track competitor activities and broader market shifts to spot new avenues for expansion.
Partner closely with UA, Product, and Creative units to synchronize ASO plans with wider campaigns.
Keep track of platform modifications, industry standards, and new optimization software.

Requirements

Around three or more years of professional background working in ASO or mobile growth marketing.
Solid comprehension of major app store environments, including the Apple App Store and Google Play.
Familiarity with standard optimization and analytics platforms such as App Annie, Sensor Tower, and Data.ai.
Analytical approach with a demonstrated ability to convert metrics into functional strategies.
Strong verbal and written communication abilities combined with effective teamwork skills.
Genuine interest in artificial intelligence, digital utilities, and productivity software.

Skills and Tools

App Store Optimization (ASO)
Mobile Growth Marketing
Keyword Research
Metadata Optimization
Creative Testing
Performance Analytics
App Annie, Sensor Tower, and Data.ai

Salary and Benefits

Annual compensation ranging between 60,000 and 100,000 USD per year.
Apple hardware ecosystem provided for daily professional tasks.
Annual performance-based bonus.
Comprehensive health and life insurance coverage.
Dedicated transportation budget for commuting.
Coverflex benefits package covering meal allowances and well-being.
Childcare support assistance.
Participation in the Air Conference for team collaboration and growth.
Pension fund contributions for long-term financial security.
Urban Sports Club membership.
Free daily meals provided at the hub.

About the Company

Air Apps is a family-founded, self-funded organization established in Lisbon in 2017 with operations spanning multiple locations. Dedicated to building the world's first AI-powered Personal and Entrepreneurial Resource Planner, the business has achieved over 100 million downloads worldwide. The company emphasizes a culture of thinking bigger, moving faster, and fostering a diverse and equitable workplace.

How to Apply

Interested candidates should visit the official Air Apps careers page to submit their application. Please note that applicants must complete all submission materials independently without the use of artificial intelligence assistance.

Questions candidates ask

What is the salary range for the ASO Specialist role?

The salary range for this position is between 60,000 and 100,000 USD per year.

How many years of experience are required?

Candidates need around three or more years of relevant experience in ASO or mobile growth marketing.

What tools and platforms should I be familiar with?

Familiarity with industry analytics tools such as App Annie, Sensor Tower, and Data.ai is required.

What benefits are included with this position?

Benefits include Apple hardware, an annual bonus, top-tier health and life insurance, a transportation budget, Coverflex benefits, childcare support, pension fund contributions, Urban Sports Club membership, and free meals at the hub.

Can I use AI to help write my job application?

No, Air Apps requires transparency and integrity, and any use of AI in application materials, assessments, or interviews will result in disqualification.

Ready to apply?

The application is on the official Air Apps careers page.

Apply on company site