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ASO Specialist

Air AppsParisMarketing
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Salary
$60K - $100K USD
Job type
Full-time
Work mode
Remote
Posted
24 Apr 2026
Status
Open · checked 7d ago

About this role

Role Overview

The App Store Optimization Specialist position at Air Apps is a full-time marketing role focused on improving app discoverability and organic user acquisition. This opportunity is ideal for a mobile growth professional with a strong analytical mindset and a passion for productivity applications.

Key Responsibilities

Perform keyword research and refine app metadata such as titles, tags, and descriptions to boost visibility.
Design and execute creative asset testing, including app previews, screenshots, icons, and Custom Product Pages, to improve conversion rates.
Review app store analytics and translate performance metrics into practical strategies.
Track competitor activities and shifting market conditions to uncover expansion opportunities.
Partner with the User Acquisition, Creative, and Product teams to synchronize optimization plans with broader marketing goals.
Keep up to date with platform changes, industry trends, and new optimization software.

Requirements

Approximately three or more years of professional background in mobile growth marketing or app store optimization.
Comprehensive knowledge of mobile app marketplaces like the Apple App Store and Google Play Store.
Familiarity with standard analytics and optimization platforms such as Sensor Tower, Data.ai, and App Annie.
Analytical approach with the ability to convert data findings into strategic actions.
Strong verbal and written collaboration capabilities.
Genuine interest in digital tools, artificial intelligence, and productivity solutions.

Skills and Tools

App Store Optimization (ASO)
Mobile Growth Marketing
Keyword Research
Metadata Optimization
Creative Asset Testing
App Annie
Sensor Tower
Data.ai
Data Analysis

Salary and Benefits

Annual salary ranging between $60,000 and $100,000 USD
Apple work hardware ecosystem
Performance-based annual bonus
Comprehensive health and life insurance coverage
Dedicated transportation budget
Coverflex package covering meal allowances and well-being perks
Childcare support assistance
Annual company conference for team collaboration
Pension fund for long-term financial security
Urban Sports Club membership
Free daily meals at the hub

About the Company

Air Apps is a self-funded, family-founded organization established in Lisbon in 2017, with additional operations in San Francisco. The company creates innovative artificial intelligence-driven productivity solutions and aims to build the world's first AI-powered Personal and Entrepreneurial Resource Planner, having already surpassed 100 million total downloads worldwide.

How to Apply

Interested candidates should submit their application directly through the official Air Apps careers page. Please note that applicants must complete all materials independently without the use of artificial intelligence assistance.

Questions candidates ask

What is the primary focus of the ASO Specialist?

The role centers on improving app visibility, discoverability, and conversion rates within app stores through keyword research and creative testing.

How many years of experience are required for this position?

Candidates need around three or more years of experience in mobile growth marketing or app store optimization.

What tools should applicants be familiar with?

Applicants should have experience with industry analytics platforms such as Sensor Tower, Data.ai, and App Annie.

What is the compensation range for this role?

The position offers an annual salary between $60,000 and $100,000 USD, along with performance bonuses.

Are there any specific application rules regarding AI?

Yes, applicants must submit their own original work without any artificial intelligence assistance, as the use of AI results in immediate disqualification.

Ready to apply?

The application is on the official Air Apps careers page.

Apply on company site